Apple has been placed at the top of Fortune's Most Admired Companies list for the fifth year in a row.

The Cupertino company once again keeps Google in second place in the annual list which is compiled based on a survey of influential business people.

"To say it was another big year for Apple would be a gross understatement. With the passing of Steve Jobs, questions swirled around the company’s future. But under new CEO Tim Cook’s guidance, Apple continues to prosper," Fortune's summary of Apple reads.

"The company’s annual revenues climbed to $108 billion, led by an 81% increase in iPhone sales -- a jump that doesn’t factor in the runaway success of the iPhone 4S -- and a 334% spike in iPad sales, due in no small part to the revamped iPad 2. Increased sales across the board explain why shares soared 75% during the company’s fiscal year to $495."

Factors such as quality of management, innovativeness and long term investment value are taken into account in the rankings.

Other notable tech firms in the rankings include IBM (5th), Microsoft (17th), Samsung (34th), Intel (36th) and eBay (41st).