Apple’s director of applications technology, Philip Shoemaker has been discovered selling the kind of apps likely to be rejected under the company's strict no smut rules.

Tech focused site Wired.com discovered Shoemaker was behind iPhone developer Gray Noodle responsible for such tasteful apps as iWiz, Animal Farts and Blue Flame. The 59p iWiz, for example, allows users to "Simulate the experience of urinating for a long time. Convince your friends that you’ll never stop. iWiz allows you to simulate urination: faster, slower, or just a trickle."

Wired notes Shoemaker is ironically, among Apple's top decision makers enforcing rules when evaluating apps for approval or rejection.

Apple defended Shoemaker, explaining the apps in question had been developed, submitted and approved before joining the company.

"Phillip’s apps were written, submitted and approved before he became an Apple employee," an Apple spokeswoman said in a statement to Wired.

"His experience and perspective as a developer is one of the valuable things he brings to Apple’s developer relations team. Apple’s policy allows for employees to have apps on the App Store if they’re developed and published prior to their start at Apple."

iWiz iPhone app

Wired questioned Apple's statement, claiming three of the seven apps in the App Store owned by Gray Noodle were published in the App Store after Shoemaker had joined the company.

Wired adds, since the story broke, Shoemaker has removed references to Gray Noodle on his Twitter page and LinkedIn profile.