Apple is continuing its recent tradition of reducing prices, with a new lower price for the iPod touch. Plus the 16GB version is now available with a camera and in the full range of colours.
The company is now selling the 16GB iPod touch for £159, down from £199. That model now gains the rear facing camera that was previoulsy only available on the 32 and 64GB models. It will also be available in the same variety of colours as the 32GB and 64GB models were (rather than black and silver). The 16GB model is currently listed as unavailable on the UK store.
The 32GB model is now £199, down from £249.
The 64GB model is now £249, down from £329.
The iPod touch comes in five colours - pink, yellow, blue, silver, space grey and (PRODUCT) RED - and features with a 5 megapixel camera with 1080p HD video recording, a forward facing FaceTime camera, and a 4-inch Retina display. The iPod touch still features the A5 chip and other than the additions to the 16GB model, the specs have not changed at all.
Preinstalled on the iPod touch is iOS 7, and users have access to the App Store on iPod touch with over 1.2 million apps for iPhone, iPad and iPod touch, including hundreds of thousands of games.
What is (PRODUCT) RED?
Some of the proceeds from the (PRODUCT) RED models of iPod touch go towards fighting AIDS in Africa. Apple explains on it's (PRODUCT) RED web page that: "Every day, 700 babies are born with HIV. (RED) works with companies like Apple to fight for an AIDS free generation by creating (PRODUCT)RED merchandise. A percentage of gross profits from the sale of those products goes to the Global Fund to help fund AIDS programmes in Africa. Since its introduction, (PRODUCT)RED has generated more than $250 million for the Global Fund — more than $70 million from Apple alone. You can help make an impact by purchasing a (PRODUCT)RED iPod or (PRODUCT)RED accessories for iPhone and iPad."
U2 front man Bono recently criticised Apple for not publicising the work it does with PRODUCT (RED) enough. Speaking at the Cannes Lions Festival, Bono asked fellow attendee Apple's design guru Jonathat Ive: "Where’s the (Red) branding? Nobody can see that. This is modesty run amok. This is the Apple way. They’re like a religious cult."
Bono then complained that Apple is: "F*cking annoyingly quiet about the fact they’ve raised $75 million."
Bono was apparently teasing and displaying "faux outrage at Apple’s modesty", according to PRODUCT (RED).