Data from a new study reveals Apple's significant market share in South East Asia (SEA) during the month ending October 2011. The data showed that Apple mobile devices including iPad, iPhone and iPod Touch are used by 53.1 percent of the SEA e-mobile population.
Conducted by Effective Measure, the study says 11.8 million Internet users, attributing to 53.1 percent of the SEA e-mobile population, used leading Apple mobile devices such as iPad, iPhone and iPod Touch, in the month ending October 2011.
Apple has the greatest market share in Thailand and Singapore, used by over 70 percent of the local e-mobile population. Apart from Singapore, where iPhone emerged as the most used Apple device with 37.51 percent share, iPad has the highest usage compared to other mobile devices in all other SEA countries.
In the month ending October, 14.6 million e-mobile users, accounting for 65.7 percent of the SEA e-mobile population, used mobile devices manufactured by Apple, RIM, Nokia and Samsung. Blackberry ranked third with 6.9 percent share, while Samsung rounded off the list with a collective 2.6 percent share.