2016 was an interesting year for Apple. It saw the introduction of the iPhone 7 and iPhone 7 Plus, controversially without headphone jacks, and a return to the 4-inch form factor in the popular iPhone SE. The MacBook Pro line received its first major revision for a number of years, including the introduction of the MacBook Pro with Touch Bar. Plus there was the release of the Apple Watch Series 2, a new 9.7-inch iPad Pro, and an apparently Brexit-related unwelcome hike in prices across the board.

So, what does 2017 have up its sleeves for Apple fans? Well, here at Macworld we've donned our prognostication hats, investigated every rumour and trend we could find, all to bring you our predictions for 2017. It looks like it could be a big year.


2017 marks the 10th anniversary of the iPhone, so many are expecting Apple to pull out all the stops and release something quite special.

iPhone SE 2:

Many had anticipated that Apple would upgrade the iPhone SE model to the iPhone SE2 or SEs in March 2017, replacing the existing (and rather popular) SE that was introduced in March 2016. However the iPhone SE was only treated to a bump in storage to 32- and 128GB on 21 March and another update seems unlikely for now.

We do still expect a new iPhone SE model at some point in the future, maybe in September or maybe in 2018 (KGI Securities analyst Ming-Chi Kuo has forecast that the iPhone SE 2 won't make an appearance in 2017 at all, on the principle that Apple doesn't want to cannibalise sales of the (higher-margin) iPhone 7).

When the new model launches it is likely to keep the existing, classic design, but feature upgraded internals such as the A10 chip found in the current iPhone 7 and a more powerful camera.

Apple predictions 2017 iPhone SE 2

When? We think September 

iPhone 7s or iPhone 8:

Apple made a minor update to the iPhone 7 during an Apple Store update on 21 March, adding a Product RED version. Product RED is a charity that attempts to eliminate AIDS in Africa. Part of the proceeds from the new red models of the iPhone 7 will go to the charity. Apple doesn't make it clear how much it donates to the charity, but it does say that since Product RED was founded in 2006, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.

On to the new iPhones... There has been much discussion over what the new iPhone will be called. Normally Apple would continue its tick-tock rhythm of a new design one year followed by the S version which upgrades only the internals. But the iPhone 7 featured a minimal change to the design of the 6 and 6S, which leads many to think that Apple is saving the big changes for its 10th Anniversary model - the iPhone 8.

Perhaps the biggest expected change to the design of the iPhone 8 is the removal of the Home button to allow an edge-to-edge glass display. But what of Apple ID and the fingerprint sensor? Well, there have been several reports that Apple intends to include technology that allows the screen itself to act as a fingerprint sensor, thus removing the need for a physical button.

Alternatively, Apple might use facial recognition instead of/in addition to the fingerprint sensor. Apple reportedly purchased Israeli startup RealFace, which as the name hints specialises in facial recognition technology.

This would be a truly remarkable innovation and give iPhone users display sizes on par with many premium Android devices but in a compact format.

MacRumours also asserts that Apple is intending to use a flexible OLED display rather than the LCD panels that have appeared on previous iPhones. This could make the devices lighter while also offering more vivid colours and contrasts.  

Apple Predictions 2017 iPhone 8 by ConceptsiPhone

Image created by ConceptsiPhone

Another feature often found on Android phones is that of wireless charging, and it looks very likely that this will be included on the iPhone 8. Some rumours even suggest the Apple will include long-range wireless charging, with Bloomberg Business reporting that the company wants to impliment the game changing technology that could charge an iphone from several feet away, and could have it ready for 2017. 

The Jet black colour introduced with the iPhone 7 has been very popular, but its tendency to scratch easily is thought to have prompted Apple to return to a glass back and front design for the iPhone 8. There might also be new Deep Blue and Space Black colour options if the reports on various Japanese sites are to be believed. 

One interesting idea that's gathering pace is that the new model will include Augmented Reality software, which overlays relevant information on any place or thing that you point the camera at. While we've yet to see proof of this, it would be a very cool addition.

So with a new edge-to-edge design, software enabled fingerprint detection, long-range wireless charging, better display, plus the usual internal upgrades, the iPhone 8 and 8 Plus really could be a worthy way to mark a decade at the top. Roll on September 2017.

For the latest rumours and an in-depth roundup read our iPhone 8 release date rumours and iPhone 7s rumours articles.

When? We think September


New iPad Air:

Since there was no new iPad Air in 2015 or 2016 Apple fans were hoping for an update to that model soon. There were some concerns that the 9.7in iPad Pro had displaced the iPad Air line, but those fears were unfounded when Apple announced a new iPad in March 2017. Apple has done away with the Air from it's name, however: what was the iPad Air line is now just the iPad.

The iPad is what would have been called the iPad Air 3 and comes with Apple's A9 processor, an update to the A8X processor in the iPad Air 2. This means it has the same chip as the iPhone 6s, but retains the same display and cameras as the Air 2. read more here: New iPad latest.

Apple stop using Air in all its product names very soon - as signalled by the 13-inch MacBook Air's tiny update in 2016 and the retirement of the 11-inch version.

When? We think 2018

Apple predictions 2017

iPad mini:

The iPad mini received a minor update in March 2017, gaining more capacity for the same price (£419 for the 128GB Wi-Fi model and £549 for the 128GB Wi-Fi + Cellular). However, this was not the iPad mini 5 anticipated, and given that the iPad mini 4 was last updated in September 2015, it's clear that Apple isn't too focused on its smaller tablets and Apple does state that the most popular tablet size is 9.7in.

Perhaps October will see the introduction of an iPad Mini Pro with upgraded components, a new thinner, tougher aluminium chassis, and the inclusion of a Smart Connector to match that of the other iPad Pro devices.

Read more about the iPad mini 5: iPad mini 5 new feature rumours

When? We think 2018

iPad Pro 2

With the 12.9-inch iPad Pro arriving in November 2015, and the 9.7-inch iPad Pro in March 2016, it's hard to guess the plans for this line. We had hoped for an update to both in spring 2017, but no update was forthcoming.

Apple did however introduce a new 9.7in iPad as a follow-up/replacement for the iPad Air 2 (so lacking the Apple Pencil support and featuring a A9 chip rather than the A9X, and £339, rather than £549.

Apple predictions 2017

Apple may update the iPad Pro models in September or October 2017. Much will depend on how effectively they have dealt with the stagnating iPad sales problem we've observed in the past few earnings calls.

One way to stimulate interest could be the introduction of a new size, which is what analyst Ming-Chi Kuo is suggesting. He has stated that Apple will offer three Pros in 2017, but not a Mini as you might think, instead a 9.7-inch, 12.9-inch, and new 10.5-inch variant. He makes sense of this by explaining that the 9.7-inch Pro will be a lower powered version than it's bigger brothers - possibly the existing Pro being kept as the base model and sold at a cheaper price.

Kuo's thoughts were published before Apple lauched the new iPad 9.7in, which seems to sit as the lower powered version he predicted. Whether Apple would stop selling the 9.7in iPad Pro remains to be seen - the company has said it is its most popular sized iPad.

Other rumours doing the rounds argue that there will be a 10.9-inch version instead of the 10.5-inch one Kuo is backing. This could also feature a design change that eliminates the bezels and makes use of the software fingerprint detection technology that is expected to appear in the iPhone 8.

There's no doubt that iPads are in a transitional period at the moment, but Apple seems to be pushing the Pros as the way ahead, so expect some interesting products in March.

Read our 12.9-inch iPad Pro review | iPad Pro 2 rumours

When? We think October

Apple Watch Series 3

Apple released the second generation of its Watch in September of 2016 which added GPS, internal upgrades, and water-proofing to the design. This was accompanied by the WatchOS 3 update that increased performance and functionality for not only the new models but also the original range.  

We expect to see Apple announce the third iteration of its Watch in September 2017, hopefully for around the same price as the current models which start at £369, although that is far from certain after the increases we saw at the end of 2016.

Apple did offer some new Apple Watch bands in March 2017. These include a new wide stripe Woven Nylon band, standalone Nike Sport Bands and Apple Watch Hermès bands in new colours.

Apple predictions 2017 Apple watch 3

There's little in the way of firm evidence suggesting what the Apple Watch 3 will look like, but it's fair to say that you should expect a model that's very similar to the current version. Some experts have postulated that there could be a Watch S release in March of 2017 that would include additional storage space, but this remains a rumour at best. Several news sites have also speculated on the possibility of a round display, much like the one found on the Moto 360 Android Wear device.

It's widely expected that the Watch 3 will include a front facing camera that could be used for selfies or FaceTime calls, as Apple holds a patent for such a device and Watch OS 2 introduced support for FaceTime audio calls.

The new model is also rumoured to feature a Micro-LED display, which would be lighter, thinner, and brighter than the AMOLED panels currently used. 

Another common thought is that Apple will finally introduce 3G or 4G capabilities to the Watch, in order to make it more independent from the iPhone. We're not convinced by this. Apple likes its devices to be closely tied together, and the battery life problems that come with cellular capabilities might make it an unattractive option at this time.

It's still early days for the Apple Watch, so we fully expect this to be a quiet evolution rather than revolution. Thinner, lighter, faster and longer battery life is the mantra, and we'd be very happy with that.

For a more in-depth look at the latest rumours on the Apple Watch be sure to check out our Apple Watch 3 rumours article.

Read more about Apple Watch: Apple Watch accessories round-up | Best Apple Watch straps | Apple Watch tips | Apple Watch 2 Review

When? We think September

Apple TV

It might have escaped the attention of many people that 2017 actually marks the 10th anniversary of Apple TV. With this in mind some think that Apple could celebrate the occassion with an update to its little black box. Whether this is true or not remains a mystery, as there have been very few credible rumours about any new developments inside the Apple campus. Then there's also the fact that the usual gap between iterations of Apple TV tends to be two or three years.

It was curious though that a large section of the recent WWDC event was given to the software updates in tvOS. Maybe something is cooking in the labs after all? We'll keep researching and reporting our findings, so check back regularly.

Read more about the Apple TV: Apple TV (2015) review | Best Apple TV apps | Tips for using the new Apple TV Siri Remote | New Apple TV release date rumours

When? We think WWDC 2017


The Mac Pro:

The Mac Pro is long overdue a refresh, as it hasn't been updated since the launch of the 'trashcan' Pro model in 2013. The once futuristic device now looks a little long in the tooth, having been bypassed by generations of Intel chips that never made it into the chassis. Will Apple update the Mac Pro this year, or has it given up entirely on this professional Mac workstation?

We now know that there won't be a new Mac Pro in 2017, but a new machine is on the horizon.

In April 2017 Apple broke its silence and discussed the Pro's future with a small group of journalists, first apologising for the lack of updates and then acknowledging that the trashcan design didn't work out the way it had hoped. The triangular structure that hides inside the cylinder was designed with the thermal requirements of twin-GPU setups in mind, but the industry went in a different direction; most pro users prefer to use a single more powerful GPU, something that the Mac Pro cannot cope with. And so the machine ended up being very difficult to upgrade.

The good news is that Apple is working on what sounds like a radical redesign of its Mac Pro line. The bad news is that this definitely won't appear this year. In the meantime, the pricing/configurations on the current Pro range have been tweaked so you get more for your money, but it's still not a particularly appealing deal.

Read more about the Mac Pro: Mac Pro release date rumours & specs  | Mac Pro preview  | iMac vs Mac Pro: best pro Mac desktop

When? We think WWDC 2018 is most likely, but some pundits believe it could be late 2018 or even early 2019

MacBook Air:

With the introduction of the 12-inch MacBook and the new, lightweight 13-inch MacBook Pro the writing seems pretty much on the wall for the old MacBook Air. Apple has already retired the 11-inch model in 2016, and once the 12-inch MacBook gets an update in 2017 to hopefully add an additional USB-C port and upgrade the god-awful keyboard, there won't be much room left for the Air brand.  

All many of us wanted for the 13-inch model was to get a retina screen and a spec bump, but we suspect that will never happen and the MacBook Air, like the iPad Air, is on the way out.

Read more here: New MacBook Air release date, specs & rumours.

When? We think never...

MacBook Pro:

With the MacBook Pro having been released at the end of 2016, we don't expect much to change until very late in 2017. The massive redesign has already caused quite a reaction, so we'd rule out anything significant happening in the next iteration. Instead we think there will most likely be a shift to Kaby Lake chips, which in turn could open up higher RAM options. Other than that all we really want are the prices to come down. Read: MacBook Pro 2017 latest rumours.

When? We think October

Apple Predictions 2017

12in Retina MacBook update

Apple launched its incredibly thin and light 12in MacBook back in March 2015, and the MacBook's first birthday saw a solid if unspectacular update - various sensible specs boosts, and a rose gold colour option.

The third iteration of the 12in MacBook is likely to appear at some point in 2017 - although there was no sign of it when Apple updated some of its products on 21 March.

Rumours are thin on the ground right now, but some of the wilder speculation has suggested that the new version might feature a 'Force Touch keyboard' - a keyboard, in other words, that doesn't actually move in response to your key presses, instead simulating presses through haptic feedback just like the Force Touch trackpad.

Sounds pretty bizarre - not to mention difficult to use for touch-typing - but that's the sort of thing you tend to hear this far ahead of a launch. We think it's more likely that Apple will install the second generation of its butterfly keyboard that appeared on the new MacBook Pro instead.

Apple predictions 2017

Read more in our 2017 MacBook rumour round-up.

When? We think WWDC

Mac mini:

Ah Mac Mini, where did it all go wrong? After being hobbled in 2014 by what can barely be considered an upgrade, Apple has left the Mini to fall fallow. Now we don't know whether 2017 will see a resurrection of its fortunes, but all here at Macworld are rooting for the little guy.

Read more in our new Mac mini rumours article.

When? We think WWDC

New iMacs:

The iMac range last saw updates in 2015 that moved the high-end models over to Intel's Skylake processors, and the 21.5in models to Broadwell chips. Intel's chipsets seem to be slightly out of step with Apple's demands at the moment.

But there will be a new iMac in 2017. Speaking to journalists about the Mac Pro and its lack of updates, Apple VPs Phil Schiller, Craig Federighi and John Ternus revealed that, because the Mac Pro in its current form hasn't been meeting the needs of many pro users, some pros have turned to the iMac instead; and as a result Apple intends to provide those users with an update to the iMac designed to suit them later in 2017.

"So many of our customers were moving to iMac that we saw a path to address many, many more of those that were finding themselves limited by Mac Pro through a next generation iMac," Federighi said. Apple has put "a lot of our energy behind" this new iMac, he added.

But when in 2017 will the update appear? A report from DigiTimes claims new iMacs will go on sale in the third quarter of this year: that could mean as soon as July. And if that's right, we might even hear about the launch as early as WWDC in June.

When? We think WWDC 2017

Read more in our new iMac rumours article.

Apple predictions for 2017: Mac processor updates

Despite Apple's adventures into processor design it's unlikely we'll see the company rolling out its own chips in its desktop and laptop machines unless it can make them fully compatible with the current Intel line-up.

Wonderful though it would be to run iOS apps alongside macOS software, Apple would need to give developers several years' notice to update their applications to run on any new architecture, so expect to still be buying Intel-driven machines for at least the next 12 months.

Apple predictions for 2017: Force Touch Keyboard

A Force Touch keyboard could be in the works, too - as a supplement to the Magic Trackpad 2 - if a recent patent filing is anything to go by. The switchless design would allow Apple to produce even thinner MacBooks, and also to take into account the force with which a key is pressed, which will be a boon for anyone making music on their Mac. In the opposite direction it should allow for haptic feedback, which could possibly be used to signify to vision-impaired users that they're correctly striking a particular key.

Software & services

'Wireless mystery device'

Recent photos reveal a mystery wireless device submitted to the FCC by Apple bearing the model number A1844. The mystery device, of course, caused huge stirs in the Apple community. The application claimed that it was a low-powered device with both Bluetooth and NFC wireless functionality. This led some to believe that it was either going to be a new, smaller Apple TV or possibly even an accessory for Apple Pay, allowing small businesses to accept wireless/Apple Pay payments.

However, while we'd all hoped it'd be a cool new Apple device, further investigation seems to suggest that it's nothing more than a badge reader that attaches to a door assembly, most likely for use in Apple's Apple Park HQ opening in April 2017. There's a snap of the wireless device above, but those that want more information can check out the full FCC filing here

iOS 11

Apple traditionally announces new version of iOS in June, followed by the release in the autumn.

So far the only strong rumour about the new operating system is that it will include an improved 'natural-sounding' Siri as Apple works to improve the behaviour and repsonse of its voice interface.

Another strong possibility is the inclusion of a Dark Mode with black backgrounds rather than the bright white normally found on iOS, and there's an outside chance that your Contacts could become active in iOS11, meaning you can see when people are available to chat.

Read more about the latest rumours in our iOS release date rumours UK article. Plus you can revisit the changes Apple made in iOS 10 by watching the video below.

Apple predictions for 2017: macOS

Like iOS 11, the new version of Apple's Mac operating system will be unveiled at WWDC 2017 in June, and then roll out in the autumn.

So far there are no real rumours about what Apple will include in the new update. Siri integration was at the centre of the 2016 release, so it's possible that those features will be enhanced and improved upon for the 2017 update.

As always, check back regularly and we'll keep you up to date on any new developments.

Also check out our OS X 10.13 Rumours page.

To refresh your memories on what Apple included in macOS 10.12 Sierra read more here: macOS Sierra new features and release date or watch the discussion video:

Apple predictions for 2017: WatchOS 4

WatchOS is developing nicely and in 2017 we expect to see the introduction of Sleep Tracking, which would further bolster the fitness focus of the Apple Watch. No other news as yet, but we'll keep digging

In the mean time you could read about the improvements made in watchOS3 here: watchOS 3 new features or listen to our discussion about it.

Apple predictions for 2017: tvOS

Last and probably least of Apple's four software platforms, tvOS nevertheless got a decent update at WWDC 2016 which we think will probably carry it through 2017. You can read all the gory details in our article New tvOS features, but we also discuss the new features in this video:

Apple Pay

Alongside these headline developments, there will be a whole series of speedbumps along the way as Apple extends and refines its Apple Pay offering. We anticipate that Apple Pay will be accepted in a wider range of headline stores. 

Apple Music

Apple Music - which is now available on Android - will inevitably expand.

With 15 million subscribers in 2016 Apple Music made a decent start, but is it good enough to continue this momentum and can it really compete with the likes of Spotify? As for Beats 1, we're not convinced this is making the impact Apple hoped for, but the we probably aren't the target market for it. We'd like to see more radio channels tuned to less trendy music choices.

There are also rumours that streaming on Apple Music could be enhanced, with high-resolution better quality audio for that service - up to 96kHz/24-bit, according to a report on Macotakara. Since the 3.5mm headphone jack is limited to CD quality sound this appears to back up the motives for Apple ditching the 3.5mm headphone jack from the iPhone 7, as the Lighting port can offer HD audio.

Apple Music may also prove to be the one thing that keeps the iPod on the shelves in 2017. If you'd asked us what we thought of its chances at the close of 2014, we'd have said 'slim', but 2015 saw Apple deliver the first proper update to the iPod touch in three years, and it's now providing another entry ramp for the firm's £9.99 a month music subscription service. That alone means it makes sense to give it at least 12 months to prove itself. The same can't necessarily be said of the nano and shuffle, which are each available in just one configuration and, without streaming abilities, offer no ongoing revenue source.

Apple Music saw a major redesign at WWDC 2016. We discuss the changes in this video:

Mergers & acquisitions

Apple has got quite a lot money, and armchair pundits love to spend the company's money for it. Buy Tesla! Buy GoPro! Buy Sonos!

From time to time these suggestion-cum-predictions come true, as with Apple's acqusition of Beats in 2014, but it hardly needs stating that the company isn't in a hurry to divest itself of that cash cushion. Any merger & acqusition activity is likely to be comparatively conservative: rather than going for the big names that crop up in prediction articles like this one, Apple is far more likely to pick up smallish but promising firms on the way up and take their products in house - just as it did with Siri.

We do know of a few big deals that Apple has considered recently, though. The Financial Times reports that in May 2016 Apple sat down with Time Warner, one of the biggest entertainment companies in the world, and spoke seriously about an acquisition deal. The deal never got beyond the exploratory phase, but this does strongly suggest that Apple is in the market for an acquisition that will give it a foothold in video content - something that would prove valuable in the event that its rumoured TV-streaming service comes to pass.

With Time Warner apparently out of the picture, many analysts believe that the next target could be Netflix, but we're still in the realm of the mega-deal, so don't bet your live savings on the deal happening.

Apple's Gliimpse acqusition

On 22 August 2016 Fast Company reported that Apple had made an intriguing new acquisition: Gliimpse, a startup that enables users to collect and collate personal health data. It's not known at this point how much the acqusition cost Apple, but the company has confirmed the deal, albeit with its usual boilerplate statement that it "buys smaller technology companies from time to time, and generally [does] not discuss [its] purpose or plans".

Gliimpse was created in response to the bureaucratic difficulties in the US related to health documentation: the lack of an overarching authority or standardised system makes it exceptionally difficult for patients to access and usefully analyse their own data. And this makes it an obvious fit with Apple's recent health-related announcements. With the launch of HealthKit and CareKit, the company intends to revolutionise the health and medical care sector, and has a track record of providing umbrella services - in music, fitness and mobile software most successfully - that make complex markets easier for consumers to approach.

Related fact: one of Gliimpse's founders, Anil Sethi, started his career at Apple in the 1980s.

Apple's Turi acquisition

At the start of August 2016, Apple acquired a Seattle artificial intelligence company named Turi, according to a report by GeekWire. The site's sources peg the deal at approximately $200m, although both Apple and Turi have declined to comment on the matter.

Turi's specialities, artificial intelligence and machine learning, are hot right now and the acquisition represents Apple's way into an increasingly crucial area of the tech sector. Google is big on artificial intelligence, as are Facebook and Amazon, but Apple itself has discussed the subject in numerous recent product launches.

iOS's QuickType keyboard uses artificial intelligence to predict what you're trying to type; iOS also uses it to suggest apps it reckons you're likely to use and contacts you'll want to speak to, and the new automated album creation tool in Photos uses deep learning techniques to analyse faces, places and objects and create coherent compositions. watchOS 3's Instant Apps feature is dependent on being able to predict which apps you'll want to use next.

But Apple's products are only going to get smarter over the coming years, as Turi's tech is integrated into the portfolio.

Apple's Tuplejump acquisition

Further to it buying Turi, Apple followed up the next month, September 2016, by buying Tuplejump. Like Turi, it is a machine learning company that allows better data management for businesses. According to TechCrunch, Apple's interest in the acquisition was down to Tuplejump's focus on open source ways of applying machine learning and analytics to big data.

This again points to Apple's increasing interest in improving its artificial intelligence products such as Siri. 

Apple's $1bn investment in Didi Chuxing

After its iPhone 7 and iPhone 7 Plus launch, Apple invested a huge $1bn in the uber-competitor, Didi Chuxing - a Chinese company that forced Uber out of its local market.

The company is valued at $35bn, and with a further $1bn investment from Apple, it seems that there is certain weight behind the movement in China - this came come in a form of advertising of Apple products in China, to Apple-product integration within taxis.

Given the boom of the Chinese market, it seems that investors are happy with this move.

But don't expect…

The Apple Car, was the hot rumour of 2016, but now it seems that Apple has scaled back it's ambitions and now thought to see working on a software solution rather than the hardware. The company is said to have had up to 1,000 developers working on the so-called Project Titan, and to have set up various different front companies, including Faraday Futures and Sixty Eight Research. We'd love to see it on the roads in 2017, but industry chatter suggests 2020 is a more likely date. If they're right, it might not be worth holding back on an interim upgrade to your existing run-around next year. And if you were hoping for an actual television set from Apple it's time to give up on that idea too.

We won't see an Apple car this year, but you can expect the rumours to continue.

Additional reporting by Karen Haslam. Read on to find out what our predictions were for 2015...