Apple will offer a free seminar for architects at its Regent Street retail store on 14 December (7pm).
"Join us and discover how the new range of Intel-based Macs, coupled with a clutch of innovative third-party software packages, can transform your workflow," the company implores.
The session will explain how Apple's latest professional Mac, the Mac Pro, is "one of the finest CAD workstations available", offering speed, cross-platform support through Boot Camp and affordbility. (It costs c. £600 less than comparable systems.
The seminar will also look at the functions available on the platform that are built-in within Archicad 10.
Space at the event is limited. The company is taking pre-registrations from interested architects now.