Apple's adventures in retail will take a Mediterranean twist in the coming days, with Italian expansion plans set to begin in earnest.
According to local reports, the company plans to open two new stores in Italy, one in Milan and a second store in Rome. In order to do so the company seems to be extending its relationship with existing European retail partners.
The company is designing and building specialised Apple areas inside the stores of such partners.
In Milan it is opening a 646-square feet store within a store inside a Mondadori Multicenter complex. Meanwhile in Rome it has teamed-up to open a dedicated 538-square feet area inside the all-new MediaWorld store there.
This strategy matches the company's recent move to open "shops within a shop" at selected branches of PC World in the UK.
This strategy has also begun to emerge across other European countries, including Belgium, France and the Netherlands.