Following yesterday’s news that Argos has reported better than expected sales thanks to the launch of the new iPad, now Dixon’s has said the same thing.

Dixons said that the launch of the new iPad had "helped grow the overall computing market", according to the Telegraph.

The retailer which also owns Currys and PC World said it has also benefitted from the switch to digital television in the South East of England.

But Apple’s iPad seems to be the magical ingredient that it helping both companies defy the recession, declining high street sales and the Eurozone crisis.