Apple is about to disrupt the mobile industry with the launch of the iPhone 5, according to an analyst. It is also thought that the new model will see Apple achieve significant iPhone sales as it closes the books on 2012, as well as providing for a stellar 2013.

J.P. Morgan analyst Mark Moskwitz thinks Apple will challenge the other smartphone manufacturers with better battery performance, larger screen size, and slimmer form factor.

See also: Live Feed: Apple iPhone 5 launch event

He believes that where the other 4G phones are “battery hogs” and “pocket hogs” the new iPhone will be neither of these, and hence will help Apple take its market share back.

Thanks to the iPhone 5 launch coming just before the end of the company’s fourth quarter of fiscal 2011 (ending 30 September), Apple is expected to be able to sell 48-53 million iPhones in that quarter, according to Morgan Stanley analyst Katy Huberty. That’s compared to 26 million iPhones in the third quarter of 2011.

Huberty expects that Apple will sell 266 million iPhones in 2013. For Huberty, it is China that holds the most promise for Apple. “We view a China Mobile partnership as the biggest potential sales catalyst in CY13 [calendar year 2013]” She is looking for evidence that the new iPhone 5 will be compatible with China Mobile’s network, according to Cnet’s report.

Desipte this, there are concerns that Apple will not meet expectations with the new iPhone, with investors selling up shares prior to the launch.

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