As Apple celebrates the opening of its latest Apple Store tomorrow, right in the heart of Covent Garden, London, the Mac maker is offering a special deal.

Mac owners can buy a One to One membership, normally available only with the purchase of a new Mac.

One to One costs £79 for a year and is normally available only at the time you purchase a new Mac from the Apple Retail Store or the Apple Online Store.

The Apple Store, Covent Garden One to One membership is offered on a  first-come, first-served basis to the first 500 customers who take up the offer.

According to Apple: "There’s no better way to get set up, get trained and get going on your new Mac than with a One to One membership at the Apple Retail Store. The most knowledgeable Mac people in the world will transfer your files from your old computer, teach you all the basics in face-to-face training sessions, and guide you through more advanced projects. So whether you’re brand-new to a Mac, a seasoned pro, or somewhere in between, One to One will help take your skills to the next level."

The Apple Store Covent Garden is Apple’s largest store in the world, featuring unique rooms dedicated to Macs, iPads, iPhones and iPods for customers to experience hands-on.

The Community Room offers Pro Labs for in-depth training on Apple’s industry-leading pro applications including Final Cut Pro, as well as other free workshops and youth programmes. Apple is employing 300 staff to help run the new store, which is happens to be Apple's 300th retail store.

Apple Store Covent Garden

The Apple Store, Covent Garden is at  No. 1-7 The Piazza  London,  WC2E 8HA  . Opening hours, apart from Saturday 7 August, when the store opens at 10am, are Monday - Friday  9am - 9pm and Sunday noon - 6pm.

More details including driving directions in central London  and a map can be found at www.apple.com/uk/retail.