The newly opened Apple Store, Covent Garden is struggling to meet customer demand according to a new report.
Days after Saturday's grand opening, which brought the central London tourist hotspot to a virtual standstill, gadget news site ElectricPig.co.uk claims queues are still forming outside the flagship Apple Store.
"We’re getting reports from readers that some queueing Apple fans haven’t even been able to get through the doors in the last few days, with queues still outside and the store full to capacity with Mac-hungry shoppers," writes ElectricPig's James Holland.
Despite the threat of rain, thousands queued patiently on Saturday morning as doors opened at 10am and hundreds of eager Apple Store staff greeted customers with high-fives and free, strictly limited t-shirts. Some 300 staff are employed by Apple to help run the company's 300th worldwide store.
The impressive store offers three floors of Macs, iPhones, iPad and iPods, along with an array of lifestyle accessories. Apple notes, visitors to the new store can get free tips from the store's team of Personal Shoppers, who are on hand to help customers to make the right choice for them.
As well as rooms dedicated to various Apple gadgets, the Community Room offers Pro Labs for in-depth training on Apple’s industry-leading pro applications including Final Cut Pro, Logic and Aperture, as well as other free workshops and youth programmes.
Additionally, for the first time in the UK, local companies can make an appointment in the Briefing Room for free business workshops or to get help finding the right technology solutions to meet business needs.
The Apple Store, Covent Garden is at No. 1-7 The Piazza London, WC2E 8HA. Opening hours are Monday - Friday 9am - 9pm and Sunday noon - 6pm.
More details, including driving directions in central London and a map, can be found at www.apple.com/uk/retail/coventgarden.
Scenes from Saturday's busy opening below.