Apple reigns supreme when it comes to tech coverage. New research reveals Apple enjoys 15.1 per cent of tech coverage compared with 11.4 per cent for Google, 7.1 per cent for Twitter, 4.8 per cent for Facebook and just 3 per cent for Microsoft.
The new study by the Pew Research Center’s Project for Excellence in Journalism, looked at 437 technology-related stories appearing in the lead sections of 52 different news outlets: front pages of 11 newspapers, three cable and three network news channels, 12 websites and 10 radio programs, between 1 June, 2009, to 30 June, 2010.
Texting while driving, broadband, net neutrality all proved topics of discussion, while Apple scored well, with stories on the iPhone 4 - second-biggest story in tech – and the continued success of the iPad.
Apple scored well with coverage on blogs, social media sites and Twitter posts. " Apple, with its flashy press events and often drawn out releases of new products, narrowly outpaced Google in total coverage," the report said.
"Twitter and Facebook ranked third and fourth. Microsoft, on the other hand, once the feared technology behemoth, fell far behind - attracting just a fifth of the coverage of Apple and less than half that of Twitter."
Pew found that for Apple and Google: "42 per cent of the stories described the company as innovative and superior, and another 27 per cent lauded its loyal fan base. But there were doubts. The most common such negative thread, that Apple products don’t live up to the hype, appeared in 17 per cent of stories about Apple. For Google, the company’s advancements in making content easier to find topped its coverage at 25 per cent. But it was only half as likely as Apple to be framed as having superior, innovative products (20 per cent)."
Pew found tech based stories generally took up 1.6 per cent of the total coverage over the course of the year, ranking it 20th out of the 26 identified topics.
The Pew Research Center's Project for Excellence in Journalism is dedicated to trying to understand the information revolution, specialising in using empirical methods to evaluate and study the performance of the press, particularly content analysis. Pew claims to be non partisan, non ideological and non political.