Apple has announced that it sold five million Apple TVs in the last fiscal year, almost doubling the amount it sold in 2011.
Apple CEO Tim Cook called the Apple TV a "beloved hobby" during the Apple's earnings call on Thursday when the company announced the device's promising sales growth.
During the fourth fiscal quarter of 2012, Apple sold 1.3 million Apple TVs, which is a 100 per cent increase from the year-ago quarter.
In March, Apple updated its Apple TV to give it the ability to output 1080p video, and rumours suggest that it could be developed into an advanced set-top box that will 'erase the distinction between live and on-demand TV' in the future.
See also: Apple product rumours for 2013