Apple has had a busy 2013. We've seen the release of the iPad Air, Retina iPad mini, iPhone 5s and iPhone 5c as well as the launch of a new Mac Pro and an update to the iMac, Retina MacBook Pro and MacBook Air. We've also seen new software from the company, including iOS 7 and OS X Mavericks. Here, we recap Apple's October.
October was a pretty exciting month for Apple. On the 15th of October, Apple sent out invitations to a 22 October event (which we had great fun decoding). Apple then began decorating the Yerba Buena Center in San Francisco with colourful banners ahead of the event, which many expected would see the unveiling of the iPad 5 and iPad mini 2.
It did, sort of. But the iPad 5 actually turned out to be the thinner, lighter iPad Air, while the iPad mini 2 was Apple's first Retina 7in tablet, the iPad mini with Retina display.
Apple also revealed more details about the new Mac Pro and OS X Mavericks, as well as new MacBook Pros.
Apple surprised us by making OS X Mavericks free to download, and told us that the new Mac Pro would be available in December.
The Retina MacBook Pro lineup was expanded to five models, each with Haswell processors and the top-end versions with Crystalwell, while the non-Retina MacBook pro was reduced to just one, lonely model.
During the event, Apple also updated some of its software. The iLife Suite got an update, with brand new versions of iPhoto, iMovie and Garageband for both iOS 7 and OS X Mavericks, as well as updates to Pages, Numbers and Keynote (Apple's iWork Suite).
Apple's 22 October event wasn't all that happened during the month, though. Three months after it was found guilty for fixing eBook prices, Apple filed its appeal against the decision in October. On 10 July, a judge said that Apple had been conspiring with five major publishers to raise eBook rates, but Apple insisted that it had done nothing wrong.
Apple also reported its fourth quarter financial results, which revealed that the company had seen an increase in iPhone shipments, but that the iPad market had flattened (this soon changed thanks to new iPads) and Mac shipments had fallen, resulting in a drop in profits.
Also in October, Apple launched an iPhone trade-in programme in the UK just weeks after launching two new iPhones, responded to claims that it could read iPhone users' iMessages, recalled MacBook Air flash storage drives in some models and admitted that an iPhone 5s battery issue could result in reduced battery life for some users.