Apple's head of design Sir Jonathan Ive has signed an open letter that the UK design industry has written to education minister Michael Gove asking him to reconsider not including design in the EBacc (English Baccalaureate) qualification that Gove wants to use to replace the current GCSE exams that children in the UK sit aged 15-16. The #IncludeDesign campaign follows a similar one by the fine art establishment to get art included, which this week saw criticism of Gove from this year's Turner Prize winner Elizabeth Price as she accepted her gong.

In addition to Sir Jony Ive, individual signatories to the letter include Stella McCartney, Sir Terence Conran and Olympic Torch designers Edward Barber RDI and Jay Osgerby RDI. Organisations backing it include the Design Council, the D&AD, and BIMA – plus educational institutions include Hyper Island and University of the Arts London (which includes Central St Martins and the LCC).

Also signing are leading agencies including IDEO, Interbrand, Seymour Powell, Landor, Hemingway Design, Sapient Mother, ustwo, Landor, Wieden + Kennedy and WolffOlins – plus over 100 studios, magazines, groups and blogs.

Macworld's sister magazine Digital Arts is a signatory to the letter as they believe that the continued success of Britain's creative industries – which will overtake the financial industry as a source of income by 2017 – requires valuing and supporting the creative subjects of art and design at all levels of education from primary to second to higher and futher education.

#Include Design has noted that UK’s design industry is the largest in Europe and one of the strongest globally – NESTA estimates £23bn is spent on design, while Imperial College put the figure at £33.5bn in 2011[1]. Design Council research demonstrates that despite the recession the industry grew by 29 per cent between 2005 and 2010.

“Our creativity is at the forefront of our new economy and also, part of our national identity," says Jay Osgerby. "We are very creative islanders and our design education has, for decades fuelled that creativity, helping Britain to be regarded as the creative hub of the world. It’s hugely disappointing to see design being relegated to the periphery of our National Curriculum. If we do not support and invest in design education now we risk a brain drain of our best talent in the near future.  We should be upping our game, not demoting design to the side lines.”

"The creative industries in the UK are the envy of the world and make a significant difference to the quality of our lives and to the economy," says Sir Terence Conran. "The Government's proposal to strip it from their Baccalaureate makes no sense and sends out completely the wrong message. The strength of the UK creative industries is no accident, it lies in the quality of the education our young receive which is why I founded the Design Museum over twenty years ago and why we are moving to bigger premises in the Commonwealth Institute.

"We should be encouraging creativity and innovation in our young, not stifling it. I am depressed enough that as a country we make so few things, imagine if we no longer designed them as well?"

“Britain isn’t a leading design nation by accident," says Wayne Hemingway, fashion designer and Trustee of the Design Council. "It has happened because in the past we have invested in design education. It’s vital that we continue to inspire and equip young people to create and execute their ideas, and nurture the next generation. Design is the only National Curriculum subject that provides a focus on the practical as well as the theoretical - supporting innovation, creativity and entrepreneurship. Downgrading this subject by not including it in the English Baccalaureate would have a negative impact both for our children and for the economy.”

If you want to help support the campaign, you can contribute to the Department of Education's consultation on the EBacc. #IncludeDesign has created a template to get you started.

For the full letter, visit Digital Arts' story here.

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