Apple's design guru Sir Jonathan Ive has been presented with the highest award any UK-born citizen can receive. He has been presented with a Blue Peter badge, and not just any Blue Peter badge, a gold one!
On receiving the badge Ive says: "That's absolutely incredible, it means an awful lot, it really does. Wow".
Ive will appear in the episode that will be screened on CBBC channel tomorrow at 10am. You can watch his interview on the BBC website now.
The BBC claims that Ive is a "life-long Blue Peter fan."
Ive is interviewed by Blue Peter presenter Barney Harwood, who refers to him as Sir Jonathan Ive, only to be told, with no inkling of an American accent: "It's Jonny please."
Ive recalls episodes of Blue Peter that he watched as a child. "I loved the way that there was just products that you thought were no longer useful, but reusing them, I thought it was fantastic".
He also reviews product designs sent to Blue Peter by viewers as part of a competition. One of the children's designs includes a wrist navigator, which may well turn into the iWatch, although Ive didn't refer to the watch aspect.
Ive also gets to use the famous Blue Peter phrase: "Here’s one that we made earlier," as he shows a Blue Peter sign being cut from a solid piece of aluminum.
Only 1,000 gold Blue Peter badges have presented, other recipients include David Beckham, JK Rowling and The Queen, writes the BBC.
British-born Sir Jony Ive is Apple's senior vice president of hardware and software design. He is the leading designer behind a raft of Apple products including the iMac, MacBook, Mac Pro, MacBook Air, iPod, iPhone, and the iPad. Ive was born in Chingford, near London and holds a Bachelor of Arts and an honourary doctorate from Newcastle Polytechnic. He has been recognized with numerous design awards including being named Designer of the Year by the Design Museum London in 2003 and being awarded the title Royal Designer for Industry by The Royal Society of Arts. He received his knighthood from the Princes Royal in a ceremony at Buckingham Palace last May. His knighthood was announced in the Queen’s New Years Honours list on 31 December 2011.