Apple's US employees making personal charitable contributions of up to $10,000 per year can have their donation matched by the company, it has been reported.
Tim Cook, Apple's new CEO, made the pledge to employees in an email apparently sent to all US staff this week. There are reportedly plans afoot to expand the scheme to other countries.
The email, obtained by MacRumors, represents one of the most significant moves that new CEO Cook has made since officially replacing Steve Jobs.
The full text of the email reads:
I am very happy to announce that we are kicking off a matching gift program for charitable donations. We are all really inspired by the generosity of our co-workers who give back to the community and this program is going to help that individual giving go even farther.
Starting September 15, when you give money to a non-profit 501(c)(3) organization, Apple will match your gift dollar-for-dollar, up to $10,000 annually. This program will be for full-time employees in the US at first, and we'll expand it to other parts of the world over time.
Thank you all for working so hard to make a difference, both here at Apple and in the lives of others. I am incredibly proud to be part of this team.
If you'd like more information on the program, you can get it on HRWeb, which can be easily accessed through AppleWeb.