Software developer/publisher Avanquest UK has appointed Sarah Atter as Apple business development manager to grow its presence in the Apple software market.

A graduate of Business Information Systems, Atter is fluent with both PCs and Macs and has worked in the IT and software industry for over a decade. She has been employed by Avanquest for the past three years.

As Apple business development manager, Atter will focus on driving new business for Avanquest, expanding the Mac product section and setting a wider technology direction for the future.

Avanquest currently publish a range of Macintosh products from CAD based applications to clip-art products and language learning programs. Avanquest is also UK publisher and distributor for Parallels Desktop for Mac.

Jon Silvera, managing director of Avanquest's UK Consumer Division says: “With a continually growing demand for Mac products we needed to strengthen our operations in this market. We believe Sarah’s experience within the Apple arena will prove invaluable for driving this new business. We hope to grow this area of our operations extensively to provide corporate and home users, both Mac and PC, with our range of leading software products.”