Apple has paid as much as $1.7 million / £1.07 million for one acre of land according to a report from Bloomberg.

The Fulbrights finally agreed to sell the single-story house in rural North Carolina on the less than one acre of land to Apple, according to county records obtained by Bloomberg.

"They told us to put a price on it and we did," Kathy Fulbright told the business-focused website, having initially paid just $6,000 for the land over 34 years ago.

Apple needed the site to extend an adjacent site where the company is building a 500,000-square-foot warehouse-like data center.

"Apple’s growth has been pretty dramatic and they have probably exceeded their capacity," David Cappuccio, Stamford, Connecticut-based chief of research at Gartner told Bloomberg.

"Between iTunes and the video store they are going to have, you’re talking about massive amounts of data and millions of people trying to access that at the same time."

Apple TV

Codenamed 'Project Dolphin,' the data center could help stream video to the newly revamped Apple TV set-top box introduced last month, and currently shipping to customers.

The Fulbrights used the Apple pay-off to buy a 49-acre property, which boasts a 4,200-square-foot house, Jacuzzi in the master bathroom and pond stocked with bass and catfish.