Apple on 3 April announced the dates for WWDC 2014, its annual Developers Conference event that'll take place in San Francisco from 2 June to 6 June this year. In addition to the announcement, Apple also revealed the logo design for WWDC 2014, which should kick off with a keynote that's used to unveil iOS 8, Mac OS X 10.10 and more.
Here, we take a closer look at the WWDC 2014 logo and its design to speculate over possible clues hidden within it. After all, Apple is known for its cryptic event invitations, in which the company often hides hints about what to expect during big keynotes.
We won't know for sure what Apple is going to unveil until June arrives, although the company has confirmed that we'll get a glimpse at the future of iOS and OS X so we can assume new operating systems are in store. However, we can't resist dissecting the logo in order to satisfy our craving for more information about the event while we wait. Be warned, this could get a little silly. If you spot anything we haven't, let us know in the comments section below or on Twitter.
We're already thinking about WWDC 2016. WWDC 2016: Dates, how to get tickets and what to expect
Hints & clues in the WWDC 2014 logo
This year, the colours don't seem to tell us anything new. They stick to a similar colour scheme to last year's design - one that we are now familiar with thanks to the colourful iOS 7.
What's really interesting is the shapes. Each small square is shaped like an app icon, but they get smaller as the merge into the Apple logo, creating a half tone-like effect.
Speculation from keen Apple watchers around the web suggests that these shapes represent pixels.
To us, this immediately made us think Retina MacBook Air, as a pixel boost is rumoured for the lightweight laptop's display.
Others have suggested an Apple Television, though we are still not entirely convinced that Apple is ever going to launch one. We are expecting an Apple TV update instead.
Another idea is that the different sizes of shapes represent different sized iPhones. It is rumoured that a 4.7in iPhone and a 5.5in iPhone is on the way.
Digging even deeper (and perhaps a bit too far) some have even suggested that the shapes represent watch faces, and therefore are a clue to the iWatch, though we can't see that ourselves.
What clues can you see within the WWDC 2014 logo this year?