Paul Smith, at the forefront of British fashion, design and popular culture, will discuss his work at the newly opened Apple Store, Covent Garden next week.

Join Paul as he discusses his 30-year career, where he continues to be an integral part of the business as both designer and chairman, and his collections are sold in 75 countries around the world.

The free event on Thursday 23 September, starts earlier than many Apple events, at 5pm.

Apple notes, spaces are limited, customers are advised to arrive early to avoid disappointment. Apple's 300th retail store opened in August, with thousands turning up to the opening event.

The Apple Store, Covent Garden is at  No. 1-7 The Piazza  London,  WC2E 8HA. Opening hours are Monday - Friday  9am - 9pm and Sunday noon - 6pm. 020 7447 1400.

More details, including driving directions in central London  and a map, can be found at www.apple.com/uk/retail/coventgarden.

Apple Store Covent Garden