With iPhone-mania burning its way across the US, the question on many European lips is which mobile network or networks Apple will distribute the device here.
Recent reports have suggested Vodfone may win the lucrative prize, while Orange and T-Mobile may be in the frame.
Mobile telecoms analysts also suggest Apple may move with multiple operators in Europe, in order to meet the need of the more established - and fragmented - mobile market in the region.
Deutsche Telekom appears to have stolen a march on the competition, with reports emerging that claim Deutsche Telekom will offer the iPhone, at least in Germany.
German newspaper the Rheinische Post makes the claims in a report that cites "industry sources". The report claims Deutsche Telekom trounced rival Vodafone by agreeing to raise the fee it will pay Apple to carry the device exclusively.
iPhone is expected to sell for €450 and is anticipated to reach Europe on 1 November. The launch date is in line with Apple's previous promise that the device would ship in Europe later this year.
This report hasn't been confirmed, and given the iPhone's 700,000-plus sales within its first few days of availability in the US, bidding between firms interested in selling the device in Europe is predicted to be strong. Deals may not yet be set in stone, if they exist at all.