European Union Consumer Protection Commissioner Meglena Kuneva has criticised Apple for tying the tracks bought from the iTunes Store to the iPod.

"Do you think it's fine that a CD plays in all CD players but that an iTunes song only plays in an iPod? I don't. Something has to change," she said to Focus magazine.

However, a Commission spokeswoman has stated that the views of Kuneva are her personal views, and not those of the Commission, according to a Reuters report.

Apple CEO Steve Jobs recently hit out at DRM (digital rights management), saying that it is ineffective at stopping music piracy, but noting that the four biggest music labels insist that Apple protects the tracks it sells at the iTunes Store. Jobs added that the labels require that Apple protects the tracks sold online throught iTunes, and yet the lables do not protect tracks sold on CDs with DRM.