Macworld Expo, the event hosted by IDG World Expo, will host the first ever Macworld Mobile event early next year, in conjunction with the GSMA’s Mobile World Congress.
The event, which will be held between 14-17 February 2011 in Barcelona, will build on the success of the inaugural App Planet event held in 2010.
Organisers are keen to stress the importance Apple's mobile iOS and developer community will play at future GSMA events. "App Planet proved to be a stunning success in its debut this year at Mobile World Congress, demonstrating the tremendous demand for in-depth content, networking and business development opportunities and information on the cutting-edge technologies and solutions in the mobile application space," said Michael O'Hara, chief marketing officer, GSMA.
"The developments we are announcing today, particularly the launch of Macworld Mobile which will target the critical Apple developer community, will serve to make App Planet and Mobile World Congress the epicentre for the app world."
The Macworld Mobile iOS Developer Conference promises full-day, in-depth training, with technical sessions, targeting tools and applications specifically designed for mobile application developers and engineers.
"We're excited to bring Macworld Mobile to Mobile World Congress," said Mary Dolaher, chief executive officer of IDG World Expo, a leading producer of world-class tradeshows and events.
"Macworld is known around the world for helping to drive and stimulate the Apple products community with educational programmes and business development activities. At Mobile World Congress, we will help international iOS developers to strengthen their skills, as well as facilitate connections with other developers and the worldwide audience of mobile decision makers who attend."
In addition to ADCs held by major mobile platform providers, an interactive exhibition and the App Lounge to facilitate networking and business development activities, App Planet will also feature new elements including the Brand App Challenge.
The GSMA expects more than 10,000 developers to visit App Planet during the four days of Mobile World Congress.