Google Maps for iPhone was downloaded more than 10 million times within 48 hours of its launch on the iOS App Store, the company has announced, but data shows that the new app hasn't boosted iOS 6 adoption.
The Google Maps app was released on Thursday, bringing the mapping service to iOS 6 in app form for the first time.
"We're excited for the positive reception of Google Maps for iPhone around the world," wrote Google's Senior Vice President of Geo and Commerce Jeff Huber on Google+ on Monday. "Congratulations to the Maps Team on the recognition for the passion and hard work they poured into it, for this release and over the last 7+ years."
A major factor in the Google Maps app's success is likely to be Apple's Maps failure, which came to light when Apple introduced its own mapping service with iOS 6 in September.
Apple Maps was widely criticised for its inaccuracies, poor quality imagery, lack of transit directions and more, which led CEO Tim Cook to issue a public apology little more than a week after the app was launched. Cook said that Apple's Maps would improve with time as users reported problems, but advised users to turn to Microsoft's Bing, Google's web app, or other mapping services in the meantime.
New data from Chitika Insights has shown that Google Maps' arrival on the iOS App Store has not caused an increase in iOS 6 adoption, however.
According to a survey of 2242 Macworld readers around the time of iOS 6's launch, 19.6 per cent of respondents said that they would not be updating to the newest mobile operating system because of Apple's Maps. So you might expect to see a sudden surge in iOS 6 adoption following the introduction of Google Maps for the iPhone.
But, in the 24 hours following Google Maps' release, Chitika only recorded a tiny increase in iOS 6 adoption, from 72.77 per cent to 72.94 per cent.
Despite the warm welcome received by Google Maps for iPhone last week, one analyst has said that the app's return to iOS may not be permanent, and Apple may decide to decline future iterations of the app when its own Maps app has been improved.
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