Apple has announced several new additions to its Apple TV, including HBO Go and WatchESPN, sparking speculation that on-demand services such as BBC iPlayer could be coming to the Apple TV soon.

In a press release sent out today, Apple revealed that the HBO Go and WatchESPN services are now directly available on Apple TV, as well as Sky News, Crunchyroll and Qello.

Additonally, the company revealed that iTunes customers have downloaded over one billion TV episodes and 380 million movies from iTunes to date, with more than 800,000 TV episodes and 350,000 movies downloaded every day.

While HBO and ESPN's apps will not be available in the UK, Sky News on Apple TV will bring round-the-clock news to users in the UK and Ireland, as well as a catch-up service via the on-demand news library. John Ryley, Head of Sky News, said: "Sky News is always interested in embracing technology that lets us reach our viewers wherever they want to watch our coverage. We look forward to continuing to broaden distribution of Sky News at home and abroad."

Crunchyroll, which is the leading global video service for Japanese Anime and Asian media, lets users in the UK and other countries watch shows an hour after they air in Japan, while Qello lets worldwide users stream HD concerts and music documentaries on-demand.

In February, news that the HBO Go app would be coming to the Apple TV sparked speculation that similar deals could see Apple offer Sky Go, BBC iPlayer, 4OD and other on-demand apps on the Apple TV in the UK soon.

The Apple TV currently offers UK users access to Netflix, YouTube, Vimeo, MLB.TV and Wall Street Journal Live alongside the iTunes content. You'll need to update your Apple TV to iOS 5.3 in order to get access to the new channels. The update is compatible with both the second- and third-generation Apple TVs, and can be downloaded today.

iTunes Radio will be coming to the Apple TV later this year.

See also:

Apple's Tim Cook talks television and the surprising success of Apple TV

Apple's TV strategy: blocking approval of new TV tuners?