Apple has taken a different approach to ticket sales for WWDC 2014, the event that'll kick off on 2 June with a keynote that's likely to give us our first look at iOS 8, OS X 10.10 and all-new hardware.
Updated 22 April with new reports that the WWDC 2014 ticket lottery had entered 'round two,' giving disappointed developers a second chance at winning.
In 2012, all 5,000 WWDC tickets sold out within two hours of their release. The release of the tickets came as a complete surprise to developers who'd had no prior warning from the company, and, understandably, many of those who missed out were far from happy about it. Particularly because Apple decided that 5.30am PDT was a good time to release them, so many developers woke up to find that the tickets had been and gone.
So, in 2013, Apple decided to let developers know when the WWDC tickets for that year were going to go on sale in advance. The time would be 10am PDT/6pm UK time on 25 April, and everyone who wanted one knew that. Which is why it took just two minutes for the tickets to sell out and even more developers were left angry.
That's why, for WWDC 2014, Apple has taken a completely different approach to its ticket sales. Instead of issuing tickets on a first come first serve basis, Apple offered everyone the chance to win a ticket (which they'll still have to pay for, mind you) by registering for a lottery. 5,000 developers have been randomly selected as attendees from those who applied.
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How to get tickets for WWDC 2014
Unfortunately, it's too late to apply for a ticket through Apple's WWDC 2014 ticket lottery now. Registration closed on 7 April at 6pm, and winners began recieving emails from Apple soon after.
If you applied and didn't get an email to let you know you've been selected to buy a WWDC ticket, it's likely that you'll have received an email from Apple that reads:
Thank you for registering for the random selection process to attend WWDC 2014.
Unfortunately, you were not selected to purchase a ticket. However, you can still take advantage of great WWDC content. We'll be posting session videos, slides, and sample code throughout the week for all Registered Apple Developers.
We appreciate your support.
Best regards, Apple Developer Program Support."
If you'd been offered a ticket, you needed to pay $1,599 (around £960) for the ticket by 15 April at 1am UK time. It appears that many developers who had won a ticket in the first WWDC 2014 ticket lottery didn't claim their tickets, as reports on Friday suggested that some developers who had missed out the first time had been offered the chance of buying an unclaimed ticket. This means it's possible that some of those second-chance offers will be left unclaimed, opening up the opportunity for a 'round three'.
In addition to the tickets issued to Developers, Apple will also offered 200 students the chance to win a free ticket to WWDC through the Student Scholarships program.
To apply for the scholarship, students aged between 13 and 17 had to create an app to submit to Apple. "This is your chance to showcase your talent with a thoughtful, engaging, well-made app," writes Apple on its WWDC student webpage. "The content of your app should highlight development projects you've worked on, your educational and professional background, technical skills and interests."
Students began submitting their apps from 11 April at 6pm UK time until the 1am deadline on 15 April.
To find out more about Apple's Student Scholarships, click here.