Since February 2015, there have been various reports that Apple is working on a car that will "give Tesla a run for its money" after Business Insider spoke to an Apple employee with knowledge of the subject. This coupled with sightings of cars registered to Apple, clad with sensors/cameras (which were later debunked) got everyone talking.

The iCar project is codenamed 'Titan', according to The Wall Street Journal, which originally stated that there were "several hundred" Apple employees working on the project. With some reports describing an electric car and others describing a self-driving car, is there any truth to the claim or is it like the Apple TV set everyone was talking about a couple of years ago? Well…

Updated 21 October with general updates to the article

Evidence that Apple is working on an iCar

Here is where we list some of the most prominent rumours suggesting Apple is making an iCar. 

Also read: Apple rumours and predictions for 2016.

Apple 'in talks to buy McLaren'

According to a report from the Financial Times (paywalled) citing three sources with knowledge of the project, Apple is apparently in talks to buy luxury supercar maker McLaren with the aim of improving its iCar project. What the Financial Times isn't clear about is whether this is a major investment or an outright purchase of the company, stating:

"The California technology group, which has been working on a self-driving electric vehicle for more than two years, is considering a full takeover of McLaren or a strategic investment, according to three people briefed on the negotiations who said talks started several months ago."

While this may seem strange on the surface, there is logic behind the rumoured buyout. The successor to the hugely popular McLaren P1 is indeed rumoured to be electric, and as well as this, McLaren's Applied Technologies Group supplies electronics to a range of companies, to those within Formula One to NASCAR, and has apparently done an extensive amount of work on data center optimisation, ideal for Apple's self-driving electric car efforts. 

Apple ‘rethinking strategy on self-driving cars’, lays off a number of staff

According to a report from the New York Times, Apple is said to be rethinking its self-driving car strategy as other tech giants like Google and even Uber appear ready to start road testing their competing efforts. According to three people briefed on Apple’s move (that aren’t allowed to speak about it publically, of course), the company has laid off dozens of employees working on the project, signalling issues with Apple’s ambitious car project.

It’s not the first time that Apple’s car project has been in trouble, as the company had to draft in Bob Mansfield, Apple veteran, in July 2016 to oversee the project and drive it forward as no real progress had been made. Apple is said to have told affected employees that the layoffs were a part of a “reboot” of the project, and of course, Apple has refused to officially make a comment.

Autocar report

According to a report by Autocar, Apple is planning on aggressively selling the new iCar at a rate of half a million cars per year. This projection is ten times the sales by Tesla - a figure hard to envisage.

In the report, Apple is set to change the way the car industry is heading, with radical design changes. It is also rumoured that Apple will have an iCar by 2021 with a fully autonomous car planned to launch by around 2026. Of course, these are all speculations and rumours, so take the report and speculations with a pinch of salt.

Supply chain rumours

In August 2016, Neil Cybart the founder of Above Avalon, an analyst firm who concentrate on Apple, mentioned on Twitter the new developments of Apple's supply chain.

It is stated that Apple has recently signed off an NDA (Non-Disclosure Agreement) with a major South Korean battery developer for cylindrical lithium-ion batteries.

This is an indication that Apple is looking into electric cars and potentially driverless cars, among other uses new battery technology can impact Apple's technology product-line.

We will be sure to update this article if we learn of any developments in Apple's supply chain.

New roles working at Apple

According to the WSJ, Apple has appointed Bob Mansfield (previously Senior Vice President of Technologies at Apple) to work and oversee the Electric Vehicle Team at the company. He previously was set to retire in June 2012, but has been involved in numerous special projects at the company. This further solidifies claims that Apple is committed to releasing their very own iCar, Apple Car or Titan project.

It has also been reported by appleinsider that the project is delayed until 2021, a year after its inital rollout. As with all things, take this date prediction with a pinch of salt.

Money spent on R&D

It has emerged that Apple has spent $10bn in research and development costs, which is more than triple of what it spent just four years ago ($3bn). This massive increase in R&D costs, does suggest that Apple is developing something a lot bigger than simply a new iPhone, iPad or Mac device.

Apple's future competitors

In a recent interview with the BBC, Ford boss Mark Fields claims that the future rivals of the company may not be the likes of BMW and Audi, but instead tech companies like Google and Apple. Fields went on to explain that Ford's working assumption is that Apple is indeed building a car, and that the assumption provides Ford with "the right motivation to make sure we stay very focused not only on the product but overall on the experience that the customer has interacting with the product and the services that we have."

This is following the opening of a new Ford-owned technology business in Palo Alto where employees will be working on autonomous cars that can drive automatically, as well as working with IoT companies to see how people interact with their vehicles. If nothing else, it's an interesting look at what big companies like Ford expect to see on the road within the next five to ten years regardless of Apple's efforts.

Apple CEO Tim Cook comments on Apple Car rumours 

It takes a lot for the CEO of a company to openly discuss rumours surrounding their own upcoming products, especially when it's the CEO of a secretive company like Apple. However, as unlikely as it seems, Tim Cook has recently teased the media about the possibility of an Apple Car in the future. While he didn't directly comment on the likelihood of an Apple Car, during a recent interview with Fortune, Cook said: "we don’t have to spend large amounts to explore".

Apparently, Apple becomes "committed" to a project once the company begins spending huge amounts of money on tools, company acquisitions and other processes (as rumours suggest the company has), although hiring experts don't seem to count. "We explore things with teams of people. And that’s a part of being curious," Cook said.

It wasn't the last that Cook had to say about the iCar, either. Only days after speaking to Fortune, Cook teased attendees at an Apple shareholders meeting about future possibilities. "Do you remember when you were a kid, and Christmas Eve... it was so exciting," Cook reportedly said. "You weren't sure what was going to be downstairs. Well, it's going to be Christmas Eve for a while." We'll obviously be waiting some time for an Apple-branded car, but the latest comments from the Apple CEO will definitely add fuel to the fire.

'Engine noises' heard late at night at Apple Car campus

If Apple isn't developing a car, this rumour will be pretty hard to explain: AppleInsider has reported that someone who lives near Apple's mysterious campus in Sunnyvale, Calfornia (believed to be where Apple is developing its car) complained about "motor noises" coming from the facility at night. 

"[Do] there have to [be] motor noises at 11:00 p.m. at night like last night? Even with the windows closed I could still hear it," the resident reportedly remarked. 

However, the resident may be mistaken - construction sounds sound similar to the revving of an engine, especially at a distance. Last year, Sunnyvale issued permits to Apple allowing the company to build a "windowless repair garage" at one of the buildings Apple operates at, so it's possible that is what was heard - although why the construction would take place at night is a mystery. 

It's also worth noting that if Apple is building a prototype car at the facility, the noises could be the sound of the lathes and mills required to shape the metal, a notoriously noisy process.

Ford exec welcomes Apple to automotive industry

The Apple Car is shrouded in mystery, with the only real information we have (if that's what you can call it) is in the form of leaks and rumours, but that hasn't stopped people from forming opinions - in fact, even car company executives are chiming in on the rumours. During an interview with TrustedReviews at CES 2016, Don Butler, Executive Director of Ford Connected Vehicles said that Ford welcomes the competition from Apple and that he thinks that techie companies including Apple and Google "can do it".

We welcome others joining. We welcome the activity that’s in the space. We think it’s exciting. It’s actually changed that we are embracing,” said Butler when discussing the automotive industry. “So I think Apple can do it. I think Google can do it.

While it's far from confirmation that Apple is creating the iCar, it goes to show that if/when Apple does enter the automotive industry, it's presence will be welcomed by the likes of Ford. From the above, it seems as if Ford believes that the likes of Apple and Google can (if they aren't already) change the automotive industry and the way we interact with cars for the better.

In an interview with the BBC, Ford boss Mark Fields claims that the future rivals of the company may not be the likes of BMW and Audi, but instead tech companies like Google and Apple. Fields went on to explain that Ford's working assumption is that Apple is indeed building a car, and that the assumption provides Ford with "the right motivation to make sure we stay very focused not only on the product but overall on the experience that the customer has interacting with the product and the services that we have."

This is following the opening of a new Ford-owned technology business in Palo Alto where employees will be working on autonomous cars that can drive automatically, as well as working with IoT companies to see how people interact with their vehicles. If nothing else, it's an interesting look at what big companies like Ford expect to see on the road within the next five to ten years regardless of Apple's efforts.

Apple buys car-related domain names

As first reported by MacRumours, it appears that Apple has bought a number of car-related domain names including, and The purchases took place in December 2015 and were brought to light via Whois, a service that finds information regarding specific domain names and IP addresses. Whois records were updated on January 8 2016 to show that Apple had registered the domains through registrar MarkMonitor Inc, although it’s worth noting that none of the registered domains are currently active.

While this may seem like confirmation that Apple is working on an Apple Car, it may not be the case; Apple could be buying the domains for use with Apple’s in-car system, CarPlay. It could also be to stop potential scammers looking to make money from people in light of the recent Apple Car rumours. Although with this being said, Apple bought months before its announcement and that was also picked up by MacRumours.

Elon Musk 'confirms' existence of Apple Car in an interview

As well as Apple buying car-related domain names, Tesla chief executive Elon Musk recently ‘confirmed’ the existence of Apple’s iCar when speaking to the BBC, claiming that it’s an “open secret” that the company is building a rival car. Musk went on to say that “companies like Apple will probably make a compelling electric car, it seems like the obvious thing to do” and regarding Apple’s privacy, he remarked “It's pretty hard to hide something if you hire over a thousand engineers to do it”.

Although he’s fairly confident that Apple is creating a rival car, Musk isn’t worried. When asked if Apple was a threat by a German newspaper, Musk mockingly replied: “Did you ever take a look at the Apple Watch?”. The cheek.

New electric car company could be a ‘front’ for Apple

The latest reports on the web claim that a new car manufacturer, Faraday Future, could, in fact, be a front for Apple’s rumoured electric car, allowing the company to develop the vehicle without the prying eyes of the media watching them.

Faraday Future is a relatively new manufacturer, first appearing on the scene earlier this year as a Tesla competitor – both companies are named after famous scientists, Nikola Tesla and Michael Faraday, and interested in electric vehicles. Though Faraday Future’s plans were initially unclear, the company recently announced that it’d be investing a whopping $1 billion in a state-of-the-art manufacturing facility in either California, Georgia, Louisiana or Nevada.

The company plans to create an electric vehicle, while it also explores “other aspects of the automotive and technology industries, including unique ownership and usage models, in-vehicle content and autonomous driving”. That’s according to Nick Sampson, senior vice president of Faraday Future, who continued to say "Our range of 100% electric and intelligent vehicles will offer seamless connectivity to the outside world." Very Apple-esque, wouldn’t you agree?

So, where is the connection to Apple? First things first, the company claims to have a team of around 400 “automotive and technology experts” along with a number of key employees, including ex-Tesla director of vehicle chassis engineering, Nick Sampson. This matches up with the reports earlier this year claiming that Apple was poaching a number of Tesla staff for its iCar project – but that’s not all.

Apple has reportedly just bought a huge amount of land in California, which is claimed to be around twice the size of its new Spaceship campus. Just to put that into perspective, Apple’s spaceship campus and surrounding land measures in at around 2.8 million feet. Now, where did Faraday Future say they’d be investing in a manufacturing facility? Oh…

The company has also received a massive $1 billion in funding – a move that’s almost unheard of for a new company, and many suspect that it’s Apple footing the bill. Apple has around $200 billion in the bank, so $1 billion would (as ridiculous as it sounds) be only a drop in the water for the company. The rumours gained more traction when the New York Times reached out for more information on its backers, with Faraday Future claiming that they are “keeping their partners confidential”. Intriguing, right? Well, there’s one more piece to this puzzle…

The CEO of the company has not yet been revealed, a move that shrouds this company in mystery. If Faraday Future is a front for Apple’s iCar development, it’d make sense not to announce a CEO; pushing an Apple exec to the position of Faraday Future CEO would immediately give away the company’s plans, possibly years before the launch of its electric car.

Of course, nothing has been confirmed or denied, and it does seem like a lot of effort to disguise its own efforts, but it is possible – and if it was going to be any company, it would, of course, be Apple to do it.

Apple Car ‘could have digital license plates’

According to website Electrek, Apple’s upcoming iCar could be the first to boast digital license plates. Why? Amongst the horde of employees that Apple has snapped up over the past few months is Rónán Ó Braonáin, ex-Director of Engineering at Reviver, a start-up working on what Braonáin called “the world’s first digital license plate”.

According to his LinkedIn, he spent five years as a software engineer at BMW before becoming CTO at Vision Fleet, a company offering electric vehicle fleet management software, before moving onto Reviver and finally ending up at Apple as a “Secret Agent” on “Special Projects”.

Digital license plates make sense, especially when you consider vehicle-sharing. The digital license plate could bring forward a new era of vehicle sharing, by giving the government a way to issue plate identifications to the driver of the car, instead of the car itself. Letting a friend drive? Your iCar’s digital license plate would (in theory) automatically update, letting everyone (aka the government) know who’s driving at any particular time.

It’s a cool idea, but we’re not sure just how viable it is, especially when you consider that license plates need to be readable in almost any weather conditions, an issue that a digital license plate may struggle with.

Steve Jobs ‘considered Apple car’ in 2008

Tony Fadell, former Apple executive, revealed in a recent interview that he and Steve Jobs occasionally talked about what an Apple-manufactured car could look like. The pair would chat informally about various features of the Apple Car and what they’d look like, from the dashboard to the seats to the type of fuel it could be powered by. Although in his follow-up, Fadell stressed that the questions were purely hypothetical and that Apple wasn’t actively developing a car in 2008.

Apple execs reportedly liked the idea of building a car, but decided, in the end, to allocate the company’s resources to other products that’d have a bigger impact on consumers around the world – the iPhone, and then three years later, the iPad.

However, Fadell did note that cars and iPhones have more in common than meets the eye: “A car has batteries; it has a computer; it has a motor, and it has mechanical structure. If you look at an iPhone, it has all the same things. It even has a motor in it,”.

‘Massive change’ is coming to the auto industry

Speaking at Wall Street Journal’s WSJDLive conference at The Montage resort in Laguna Beach, California, Apple CEO Tim Cook said that the automotive industry is close to “massive change” but refused to comment on whether Apple would be a leading part of the change, which Cook predicts will see users move away from internal combustion engines to electrification.

“It would seem like there will be massive change in that industry, massive change,” Cook said at the conference. “You may not agree with that. That’s what I think.” This was followed by Cook refusing to respond to reports of Apple developing an electric car looking to be on sale by 2019. He said instead that the company is working to bring the “iPhone experience” to the vehicle via CarPlay, Apple’s in-dash system that allows users to access their iTunes music collections and driving directions without needing to operate phones.

Project Titan is on its way, at least according to the Guardian.

The newspaper reports that Apple has already developed its self-driving car, and now it just needs to be tested.

Unlike many carmakers - such as Google and Tesla - that are testing their self-driving vehicles on public roads, Apple wants to keep a low profile. That means the company needs some barricaded doors behind which it can test its secretive projects.

Apparently Apple has found the perfect top-secret testing base. Back in May, according to the Guardian, Apple's engineers met officials from GoMentum Station, a War World II-epoch disused naval base near San Francisco.

The base reportedly hosts 20 miles of everyday public transport scenarios, from highways to cattle grids; its 24-hour surveillance by armed soldiers prevents the public from nosing around the facility. According to GoMentum officials, the base is "the largest secure test facility in the world".

However, it's worth mentioning that the leaked report obtained by the Guardian consists of a filed public requests record about the meeting between Apple's team and GoMentum officials. There is no mention of an Apple iCar, and the most revealing clue comes from Apple engineer Frank Fearon, who said: "We would … like to get an understanding of timing and availability for the space, and how we would need to coordinate with other parties who would be using [GoMentum]."

BMW negotiations

A number of outlets have reported that Apple and the German automaker BMW have been meeting with one another, with Reuters reporting that Tim Cook and other Apple bigwigs visited the BMW production facility in Leipzig.

In particular, Apple seems interested in the carbon-fibre-reinforced BMW i3 electric vehicle, reportedly the most energy-efficient car in the US. It's believed that the i3 could form the basis of the rumoured iCar.

It's further been claimed that negotiations between Apple and BMW started in autumn 2014 and are approaching a final deal.

However, it's worth pointing out that BMW was the first carmaker to incorporate iPod facilities into its vehicles, and that it is entirely possible that Apple is simply looking to secure an agreement with the German company to move its CarPlay project forward.

Read more: Apple and BMW started talking about an iCar collaboration last year

Hiring car industry veterans

Perhaps the clearest sign of Apple's interest in the car industry is the number of new hires it's made from that field.

According to the Wall Street Journal, Tim Cook has hired Doug Betts, a veteran of the car industry. Doug Betts has 25 years of experience working for Nissan and Toyota; from 2007 until last year, he was senior vice-president of Global Quality at Fiat Chrysler Automobiles.

The automobile expert has changed his LinkedIn profile. He describes his current job as "operation-Apple Inc.", which could be interpreted as evidence to back up the WSJ's rumour. On the other hand, this cryptic statement could mean a lot of things. 

Since February 2015, Apple seems to have been quietly cherry-picking automobile industry experts - such as Paul Furgale, the Swiss researcher who led the V-Charge project developing self-parking cars.

Business Insider's source claims that Tesla employees are "jumping ship" to go and work at Apple. Evidence via LinkedIn supports this claim, with 50 profiles of current Apple employees that have an engineering history at Tesla, mainly through internships. Apple Insider reported that Tesla CEO Elon Musk has said that Apple is trying very hard to get Tesla engineers, offering them a $250k signing bonus and 60 percent pay increase.

The Korea Times has reported that Apple is also luring Samsung's tech experts away from them, namely experts in battery technology; perhaps to work on batteries for the iPhone, but also, reports suggest to work on a battery powered electric car. "Some of our personnel have been hired by Apple. They now work at Apple's headquarters in San Jose, Calif.," claimed one anonymous Samsung official, stating that Apple offers competitive benefits and large annual paychecks.

If Apple is entering the electric car arena, the company is pretty late to the game and will be looking to file patents. It has already filed a few, as you will see below. "As the electric vehicle business is a new one, Apple needs patents and experts in battery technology. Top human resources firms have been approaching Samsung's battery experts, individually, and I think such human exchange moves are a win-win for both," said the Samsung official.

It's easy to write this off as an unconfirmed rumour, but it does fit in with a lawsuit that was filed earlier this month claiming that Apple engaged in an "aggressive campaign" to poach engineers from electric car battery maker A123 Systems.

The Register has also reported that Apple is reassigning workers to its car project at such a fast pace that other department leaders are beginning to complain about the loss of talent. Though Project Titan remains shrouded in mystery, reassigning such a number of staff from a variety of departments does point towards work on a significant scale, and possibly a move into a completely new industry. 

'Apple cars' spotted

There were also rumours surrounding Apple registered vehicles seen driving around the US. The vehicles were clad in sensors, which some assumed enabled the car to drive autonomously like Google’s self-driving car. However, it was too good to be true as Apple announced months after that these were, in fact, mapping vehicles that were being used to improve the Apple Maps service.

In fact, the company has even listed all the locations that Apple’s mapping cars will be driving around – possibly to stop any future confusion. If you’re interested (for whatever reason) in seeing Apple’s mapping vehicles in person, head over to the Apple Vehicles page and take a look.

More about this rumour below.

Secret iCar facility

There has also been talk of a secret automobile R&D facility where Apple is recruiting experts to potentially build the iCar. It's apparently run by the ex-head of R&D at Mercedes, Johann Jungwirth, and will be staffed with "experienced managers from its iPhone unit", according to The Times. They carry on to say that the seniority of the executives involved would suggest that an iCar could be in the works. They've also reported that Jony Ive and members of his industrial design team, who are responsible for most of Apples products, have been holding regular meetings with automotive execs and have even tried hiring them.

Project Titan team growing

According to a recent report from the Wall Street Journal, Apple is taking the iCar project more seriously. Why? Apparently, the company has decided to triple the 600-person strong team to an 1800-person strong team to help reach the iCars all-new 2019 announcement target (see below for more information). 

Head over to page 2 for evidence that Apple isn't working on an iCar, along with all rumours discussing the electric vs autonomous debate and a possible release date.