Apple has released a new TV ad for the iPad 2, declaring that the device is a 'leap forward'.
The 30-second advert (below) not only emphasises the differences in speed, size and weight from the original iPad but demonstrates entertainment-based features, applications for those using it as a work tool and educational uses too.
"This is what we believe. Technology alone is not enough," the ad begins.
"Faster. Thinner. Lighter. Those are all good things. But when technology gets out of the way, everything becomes more delightful - even magical.
"That's when you leap forward. That's when you end up with something like this," it continues.
It isn't clear when or even if the ad will air in the UK. Those wishing to buy the iPad 2 in the UK through Apple still face a wait of three to four weeks before the device will ship. US-based customers face a similar wait.