Apple launched the new iPhone 5S and the cheaper iPhone 5C at an event at its Town Hall in Cupertino, California on Tuesday 10 September. The event also saw Apple ditch the iPhone 5 from its line-up and announce the release date for iOS 7. Reporters from Macworld were at the event, and covered it live as it happened. You can relive the event below to catch up with all of the iPhone 5S and iPhone 5C details and see if there was anything you missed.
While an annual tradition, this year's Apple event held little surprises, as the iPhone 5S and iPhone 5C were leaked in numerous rumours months ahead of its unveiling today. However, today did mark the first time that Apple launched two new iPhones at the same time. The iPhone line-up has become a lot more colourful too, with a total of eight colours of iPhone now available overall.
iOS 7 also put in an appearance, and we found out when the new iPhone operating system will be released.
You can find out the iPhone 5C release date, UK pricing and specifications here, and the iPhone 5S release date, UK pricing and specifications here.
Additionally, we've also got an iPhone 5 vs iPhone 5S comparison so you know what's new in the iPhone 5S.
For more information about iOS 7's release date and features, visit our iOS 7 release date story here.
Here's everything Tim Cook, Phil Schiller and Craig Federighi had to say:
Here’s our blow by blow account of everything that happened during Apple’s 10 September announcement, including the date you’ll be able to download iOS 7 (18 September), and the launch of the iPhone 5C and iPhone 5S.
(Thanks to Jason Snell, Dan Moren and Lex Friedman at Macworld US who were sat 20 feet away from the stage at Apple’s tiny ‘Town Hall’ at it’s Cupertino HQ).
Apple CEO Tim Cook took to the stage just after 10am (that was 6pm in the UK). Cook welcomed those joining the keynote broadcast from Berlin, Beijing and Tokyo (since it was 1am in Beijing that meeting is scheduled for tomorrow, 11 September).
Cook started off with a number of updates, beginning with the London based iTunes Festival now in it’s seventh year. Cook described it as the best one yet and claimed that 20 million people applied for tickets. Those thirty concerts were livestreamed to more than 100 countries.
Next up was retail news as Apple filled the audience in on its expansion outside the US and closer to home in Stanford. This store has been replaced and is now over eight times the size of the previous store.
Eight minutes in and Cook moved to iOS, revealing that very soon Apple will ship the 700 millionth iOS device. Cook then introduced SVP of software engineering Craig Federighi to talk about Apple’s iOS 7.
Federighi gushed about what to expect from iOS 7, from it’s “edge-to-edge design” to its “precise typography”.
“iOS 7 is alive with depth, responds to the motion of your hand,” he said. “Deep layering is conveyed across every aspect of the device,” and so on. You can read all about iOS 7 in our preview here.
iOS 7 has a very different look and feel to iOS 6, the concern is that people will be confused and upset by such startling change. Hopefully Apple won’t have another Maps on its hands.
Federighi went on to describe various features in iOS 7, recapping what Apple announced back in June at WWDC. He discussed Notification Centre, Search (easier to access from any screen), Weather, easy access to Multitasking (double click the home button), Safari (overview of tabs in 3D), improvements to Siri, new ringtones, swiping between different cameras (e.g. square and video), and access to camera filters.
In addition, other new features in iOS 7 include the ability to automatically group photos by moments based on time and location. Sharing is easier (tap to bring up the share sheet), and you can also share via AirDrop.
The Music app also got a mention on account of iTunes Radio, which will let you create your own ‘station’ based on genres. We don’t think iTunes Radio will be available in the UK yet.
“There are more than 200 new features,” revealed Federighi, “and third-party developers are prepping new designs.”
“Downloading iOS 7 is like getting an all-new device, one that's so much more useful and elegant, but that you already know how to use,” promised Federighi.
The big news was that iOS 7 will be available to download on Wednesday 18 September. It will run on the iPhone 4 and later, iPad 2 and later, and the fifth generation iPod touch. Not every device will get all those features so be sure to read our guide to what iOS 7 features will work on your iPad and iPhone.
iLife and iWork for free
Apple didn’t have a lot to say about Mac software at the event, but CEO Tim Cook did talk about some of Apple’s iOS apps: the iLife (iMovie and iPhoto) and iWork suite (Pages, Keynote, Numbers). Cook claimed that iWork “consists of the best-selling mobile productivity apps on any platform”.
Cook added: “No other platform has apps for these”, he said emphasizing the variety offered by these apps.
The big news: “We’re making all five of these apps free,” said Cook. The apps will be available for free download when you are setting up a new device. “Any new iPad, new iPhone, or fifth-generation iPod touch,” according to Cook.
This free iOS app giveaway doesn’t appear to include the other iLife app: Garageband. Nor is it clear if the free apps will be available to existing customers.
Two new iPhones, no more iPhone 5
Twenty minutes into the presentation Cook began to talk about iPhone, joking that: “A couple of you may have been expecting this”, a clear reference at the shear number of rumours and leaks that have littered the web for the past year.
Cook explained: “About a year ago, we announced iPhone 5. It was instantly the most loved iPhone ever. Most successful first year of any iPhone we've ever done. iPhone 5 helped take our iPhone business to an entirely different level,”
Cook continued, explaining that in the past, when they announced a new iPhone, Apple would have lowered the price of the current iPhone, making it even more accessible to more people. This year Apple is not doing that.
“The business has become so large that this year we're going to replace the iPhone 5,” Cook said.
“And we're going to replace it with not one but two new designs. This allows us to serve even more customers,” Cook claimed before inviting head of worldwide marketing Phil Schiller to the stage to reveal the two new iPhones.
The first iPhone to be unveiled at the 10 September event was the iPhone 5C with the emphasis being on colour (we presume that’s what the C stands for).
There are five colours for the new iPhone 5C. Green, white, blue, red and yellow. Having seen the leaked images prior to the event there can be no denial that they were completely legitimate as these new phones look just the same.
Schiller described the “Incredible new colour design,” explaining that there is: “Colour throughout the product. Volume buttons, switches. Entire back and sides is made from a single part, and the front is one glass multitouch surface.”
Speaking of colour, Schiller then went on to unveil Apple’s £25 silicon covers for the new iPhone 5C, admiring the “two-tone effect”. We’re not so keen.
Moving back to the iPhone 5C itself, Schiller referred to the “hard-coated polycarbonate” the phone is made from, along with its “steel-reinforced structure”, which “provides incredible rigidity and works as part of the antenna.”
In a video about the product it was described by Apple design guru Jonathan Ive as: “Unapologetically plastic.”
He also revealed that the iPhone 5C will have a 4in Retina widescreen display. It is powered by the A6 chip (like the iPhone 5). And features a 8 megapixel camera and a FaceTime HD camera that’s apparently “better in low light” and will work with FaceTime audio (so you’ll be able to make calls using FaceTime without having to be on camera.
The iPhone 5C’s battery is slightly larger than that of the iPhone 5.
As for 4G, the iPhone 5C will support “more network bands than any phone we've made”, according to Apple. In fact, “More LTE bands than any other phone in the world.”
The 16GB version will cost $99 on two-year contract and the 32GB version will cost $199 on a two-year contract. In the UK the 16GB version will cost £469 off contract, and the 32G version will cost £549. We’ll update the details of UK contract prices as soon as we have them from the networks.
Schiller closed his introduction of the iPhone 5C with the claim that it is designed to be environmentally friendly.
iPhone 5S - processor
The next iPhone to launch was the iPhone 5S, half an hour into the presentation. Schiller claimed: “The 5S is the most forward-thinking phone Apple has ever created. Perhaps the most forward-thinking phone anyone has ever made.”
As expected the new iPhone 5S is available in gold, along with silver, and what is being called “Space Grey”.
Schiller mentioned “three major innovations” in his presentation. First: performance. “The iPhone 5S is a huge leap forward in mobile performance. Starts with a brand new system-on-a-chip from Apple: A7. First ever 64-bit smartphone,” he said.
Apple is able to move forward to 64-bit quickly via “hardware, software and applications,” according to Schiller. (An advantage Apple has is making the hardware and the software).
He continued: “The A7 is a 64-bit desktop class architecture, with a modern ARM instruction set that's more efficient, 2x general-purpose registers, 2x floating-point registers, over 1 billion transistors and in the same die size as the A6.”
“iOS 7 has been re-engineered for 64-bit, as have all the apps that come with your device,” Schiller revealed.
Xcode has been updated to support 64-bit so that developers can make 64-bit and 32-bit apps simultaneously.
As for the A7 chip, Apple claims it’s “up to 2x as fast” with CPU and graphics tasks.
He claimed that the CPU performance from first iPhone to iPhone 5S has increased 40x, with “Half of that increase” coming from the iPhone 5S.
In respect to graphics, it's increased 56x since the original iPhone, half again coming today. The iPhone 5S will run Open GL|ES 3.0, the latest graphics standard, noted Schiller. “Graphics-intense apps can easily bring their code to the iPhone,” he added.
To prove this, Schiller invited Donald Mustard from EPIC Games (showing off Infinity Blade 3) to the stage. Mustard made various claims about the graphics processing, including: “Complex environments are loaded almost instantly,” and revealed that: “Typically converting to 64-bit is a lengthy process, but with Apple's tools, one person converted the code in 2 hours.”
"We can even now add lens flares that would make J.J. Abrams proud," he added.
Next Schiller revealed that there is a new Motion coprocessor inside the iPhone 5S, the M7, which works alongside the A7.
The M7 takes advantage of all the sensors and continuously measures the data coming from the accelerometer, gyroscope, and compass without having to wake up the A7, according to Schiller.
The M7 should open up new possibilities for health and fitness apps. Nike is already utilising it for Nike+ Move which track of what kind of activities you take part in throughout the day.
Battery life for the iPhone 5S is “equal or greater than the iPhone 5,” according to Schiller, indicating that customers can expect 10 hours of 3G talk time, 10 hours of LTE browsing, 10 hours of Wi-Fi browsing, up to 250 hours of standby.
iPhone 5S - Camera
That’s only the first of the three “breakthrough technologies” in the iPhone 5S. Second is the camera system. The camera in the iPhone 5S has a new “five-element” lens (designed by Apple) and a larger f/2.2 aperture (the iPhone 5C has a f/2.4 aperture). The new sensor also has a “15% larger active area,” according to Schiller.
Schiller went on to explain why it’s not the number of pixels but the size of them that matters. He explained: “Competitors would pack more pixels on that and cram them closer together, but Apple knows it's bigger pixels that make a better picture.”
“The pixels on this sensor are 1.5 microns in size, larger than iPhone 5 and larger than other smartphones. More light, better picture,” Schiller claimed.
iOS 7 will take advantage of these enhanced image capabilities. For example, before you take a picture, the iPhone will do auto white balance and auto exposure, creating a dynamic local tone map around the image to get better highlights and shadows, autofocus matrix metering for more sharpness, and it actually takes multiple photos, analyzes them in real time for which is the sharpest, and that's what you see, according to Schiller.
There’s also a new flash. A True Tone Flash. “When you take a flash picture, the ambient light varies in color temperature. Fluorescent is cooler/bluer; incandescent is yellower,” explained Schiller. “Flash in iPhone 5S solves this; two LEDs, one a cooler white one and another a warmer one.”
There are apparently “over 1000 unique variations to give you the right color flash for the room or situation you're in”.
Another new feature is improved auto image stabilization. With a long exposure you could expect your photo to be blurry. According to Schiller: “iPhone 5S gets you a much sharper image. With a single press of a shutter takes multiple photos, but figures out how to blend them together.”
There is also a new Burst mode. “Hold down on the shutter it'll burst a bunch of photos; 10 fps for as long as you hold the shutter,” Schiller said. You can take 20 photos in 2 seconds. Your iPhone will even analyse the photos and tell you what it thinks is the best shot.
And there’s more. Slo-mo is a feature that lets you create scenes with slow motion.
With regards to video, the camera captures HD video at 720p at 120fps. Normal video is 30fps.
iPhone 5S - Touch ID
Most common way to protect your phone is via a passcode but we often have to unlock our iPhone dozens of times a day. Some people find it too cumbersome and don't set it up—about 50 percent, according to Apple's research.
As a result, Apple has come up with a new technology to make this “easy and fun”. Touch ID.
Touch ID is built into the homebutton. It reads your fingerprint “at an incredibly detailed level, using a touch ID sensor,” according to Apple. It is 170 microns thin and has 500 ppi resolution so it can scan the sub-epidermal skin layers for a better image.
Worried you might lose a finger? Luckily you can teach it more than one finger. And no matter what orientation, it can tell it’s you.
The 16GB iPhone 5S will cost £549, it’s £629 for the 32GB version and a 64GB version will cost £709.
There are also cases available for the iPhone 5S, although these are leather and come in five colours (or six if you include the product RED one).
iPhone 4S - Apple’s free iPhone
Apple’s kept the 8GB iPhone 4S in the line up for free.
On sale dates
Schiller then confirmed that the iPhone 5C will be available for pre-order on Friday 13 September and then on sale a week later on Friday 20 September.
The iPhone 5S isn’t available for pre-order, but like the iPhone 5C it will go on sale on 20 September.
The new iPhones will ship in the U.S., Australia, Canada, China, France, Germany, Japan, Singapore, and the UK on the 20 September. This is the first time that the iPhone has been available in China from the start.
Apple also announced at the event that it would be launching in Japan with NTT DoCoMo, Japan’s biggest network.
By December Apple says it will have bought the new iPhones to 100 countries and 270 carriers.
Finally Apple CEO Tim Cook returned to the stage to recap on the “amazing set of products.”
“iOS 7 is the biggest change to iOS since the original iPhone.”
“iPhone 5C: advancement of iPhone 5 that feels great in your hand.”
And “iPhone 5S: The most advanced iPhone ever.”
The event ended with a set by Elvis Costello.
What we thought Apple would announce
Below are our predictions... Now you can see which were true!
The iPhone 5S
Available in four colours including black, white, gold and graphite. We also expect it to feature an A7 chip and a fingerprint sensor.
The iPhone 5C
There is expectation that Apple will launch a cheaper iPhone model, rumoured to be called the iPhone 5C. It is thought that it will have a plastic shell and could be available in multiple colour options including yellow, green, white, blue, and red. It might have little or no storage – running apps and other content via iCloud.
We expect the roll out of the new mobile operating system will closely follow the unveiling of the new iPhones. Don't expect it to be available for download on 10 September, though, we expect a delay of around a week before the software is pushed out to iPhones and iPads.
Read our iOS 7 for iPhone & iPad preview.
We've heard that there might be a new model of the Apple TV in the pipeline. We doubt that there will be a major hardware update - and definitely don't expect to see an actual TV - but we do expect that Apple will have something to announced with regards the Apple TV software. Maybe some more deals with content providers. Top of my wish list is a dedicated iPlayer app on the Apple TV.
The new Mac Pro may get a mention. With the Intel Developers Forum taking place at the same time in San Francisco it seems likely that some people will be talking about the processor being used in the Mac Pro, we doubt Apple would want anyone else to steal its thunder. However, we're not sure that Apple would want the Mac Pro news buried by the iPhone. That said, all eyes will be on Apple so what better time to announce its flagship product.
We expect that Apple will role out OS X Mavericks soon, but according to reports it won't coincide with the launch of the new iPhones. Mountain Lion launched on 25 July 2012, but it was first previewed five months earlier in February that year. Apple previewed Mavericks in June, so we could be waiting until November to see the new version.
Read our OS X Mavericks preview
Watch our video in which we predict what Apple will announce at the event.