The war of the smartphones has been raging on ever since Apple unveiled their first iPhone back in 2007, splitting the world up into Apple and Android fans. Now new research from Experian Marketing Services shows that iPhone owners spend 53.06% more time on their iPhone than Android users.

Does this suggest that iPhones are more useful than Android smartphones?

The average iPhone user spends 1 hour and 15 minutes on their device everyday, this is substantially more than Android users, who spend 35% less time, around 49 minutes, on their handsets.

However the popularity of certain activities differs per device. Android phones are more frequently used for talking than iPhones. Android users spend 28% of their time on their phone making voice calls, while iPhone users spend 22% of the time making phone calls. 

iPhones users, on the other hand, are more likely to be using their device for texting (22%) compared to Android users (16%).

Android owners spend 16% of the time on their device browsing the web, iPhone owners only spend 12%, which may suggests that people prefer larger screens for visiting websites. Although, given the fact that iPhone users are already spending more time on their device the time spent browsing the web is likely more (in fact other date suggests this is true).

iPhones lead the way in social networking, sending emails and taking stunning pictures. 

Both, Android and iPhone users spend little time watching videos and reading, each accounting for less than 1% of mobile phone usage everyday. This information may suggest that we prefer to watch videos and read books on tablets, which have bigger screens.

If you would like to read more on this subject then visit Simmons Connect.

Marcelina Zwegrodzka is the author of this Apple blog.  

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