Apple will introduce built-in support for Adobe Flash on the iPhone in the "next couple of months", according to a leading technology pundit.

The Wall Street Journal's Walt Mossberg believes support for Adobe's ubiquitous online standard will be introduced into the iPhone in the form of a future software update.

He writes: "Apple says it plans to add [an Adobe Flash] plug-in through an early software update, which I am guessing will occur within the next couple of months."

The nature of Apple's improvements to both the iPhone and the AppleTV in recent months have shown the company is addressing feedback on both devices.

Most recently, Apple introduced built-in YouTube support for both devices. The company is also understood to be developing tools for developers wanting to build 'real' (rather than Web 2.0) applications for iPhone.

Recent speculation has also claimed Apple to be on the cusp of enabling Microsoft Exchange support on the device, in response to calls from corporate and enterprise customers who need such support before investing in an iPhone.