Apple has changed the market place for small indie labels, making it possible to establish new acts on a small budget.

LeCain, who's debut single 'Suffocate Me' is now on sale through iTunes, told Macworld: “Using iTunes maximises the capacity for exposure on the small release budget we have.”

“We see iTunes as a fast, convenient way for people to buy our music. I love the fact it takes a few seconds to buy something.”

Suffocate Me costs 79p and is available from iTunes.