Rumours of an Apple television set have taken a backseat in recent months while the iWatch has stolen the speculation spotlight, but a new report this week suggests that Apple is still working on the product, dubbed iTV, ahead of an expected 2014 launch.
Digitimes on Tuesday cited sources from within the supply chain who claim the iTV is likely to have a screen resolution that meets the 4K UHD (Ultra HD) standard, at 3,840-by-2,160, as well as voice and motion control functions and internet connectivity.
According to the sources, Apple and Foxconn have been discussing the iTV's production schedule for "quite some time," while Apple has been working on securing a panel supplier. Most Ultra HD TV panel makers are expected to be producing at almost full capacity by the end of 2013 to keep up with demand from other TV vendors.
Apple's current panel makers are expected to be focusing on manufacturing efforts on the iPhone, iPad and iPad mini products rather than TVs, said the sources, as mobile devices are expected to continue to grow in popularity throughout the year.
Apple is believed to have its eye on LG Display as its TV panel supplier, to start mass producing the components by the end of this year ahead of a projected late 2013 to early 2014 launch, with the later unveiling more likely, the sources said.
While many are still sceptical about the idea of an Apple television set, Piper Jaffray analyst Gene Munster is still insisting that the company is working on the 'iTV'.
In a research note this week, Munster said that he believes the iTV will arrive in the December quarter of 2013, followed by the announcement of a smartwatch, dubbed 'iWatch'.