Google TV, which stumbled badly in its inaugural year, is looking for a second chance and it may get that from consumers if LG Electronics unveils a television running Google TV's updated software.
An LG- branded TV could help Google's ambitious effort to bring Internet content to your television, an undertaking that has failed to garner consumer interest since its launch. More good timing: Samsung is also in talks with Google to design Google TV hardware, according to Bloomberg.
Citing two unnamed sources close to the project, Bloomberg reports that LG's new television would run the Google TV software, which received a major update two weeks ago. The new version adds support for Android apps optimized for HDTV sets, and a revamped interface that's reportedly easier to navigate.
Reports suggest the new Google TV device, which would be LG's first, will be rolled out at the January Consumer Electronics Show in Las Vegas.
Internet search leader Google could use a boost for its TV devices, which face significant competition in the set-top box and streaming television space.
Soon after Google TV's launch in October 2010, major TV networks blocked video streaming from their websites to Google TV devices. And reviewers griped that Google TV's software was buggy and slow, and that set-top and remote control devices built for the ambitious Internet-to-TV platform were clunky, underpowered, and pricey.
Google TV took another hit on Friday when Logitech, creator of the Revue, one of the first set-top boxes for Google TV, said it was discontinuing its Google TV hardware after anemic sales of the Revue caused the company to lose millions of dollars.
The big question is whether Google and its hardware partners will get it right this time. We may find out at CES.