LG Electronics plans to launch at least ten mobile phones this year with preinstalled software and services from Google.

The link between the market leader in search technology and the number five maker of mobiles will see millions of phones produced with quick access to Google Maps, Gmail for mobile and Blogger Mobile.

The first phones featuring the software will ship in the second quarter and they will eventually be available in North America, Europe and Asia. The announcement was made at the CTIA Wireless show that's currently taking place in Florida.

At last month's 3GSM show in Spain, LG announced a similar deal with Google rival Yahoo, which itself revealed plans to offer unlimited email storage to Yahoo Mail users this morning.

The Yahoo deal will see Yahoo services, including Yahoo Go for Mobile 2.0, Yahoo Mail and Yahoo Messenger, preloaded onto LG phones sold worldwide. Like Wednesday's announcement, the company did not disclose financial terms of the deal or detail which phones would feature which content.

LG is not the firstphone maker to tie-up with both Google and Yahoo. Motorola has also agreed with both major search and content companies to feature some of their products and services on select cell phone models.

Apple, too, has arranged similar deals with Yahoo and Google for its hotly-anticipated iPhone

LG shipped 64.4 million handsets in 2006, a rise of 17.3 per cent on 2005, according to figures from IDC. Those shipments translated into a 6.3 per cent share of the world market.