Livedrive, an award winning online storage and back-up supplier, has launched a new mobile application for iPhone, iPod touch and separately the iPad. 

Livedrive’s application will allow users to stream their entire music, video and photo collection over 3G and Wi-Fi to their iPhone, iPod touch or iPad, without the need to  convert files into a iTunes-compatible format first.

Livedrive claims to be currently the only provider to allow instant streaming from any native video format. Additionally, users can stream unlimited music files straight to their Apple device at any time, browsing by Album, Artist, Genre or Year.

Office documents, PDF files and photos can all be viewed from users iPhone , iPod touch and iPad, together with a slideshow function.

Livedrive promises to provide an easy-to-use online backup service, which comes with unlimited online storage space.

Livedrive iPhone, iPad app

Users install the Livedrive software, and it works in the background to backup their files online as they work.  Once files are backed up, users can view them securely from any web browser, or restore their files back to their computer any time, the company notes.

"This app takes Livedrive to another level as a business, while really challenging the market with new and unique offerings.  We’re passionate about creating better, simpler, more exciting products that change the way our customers consume media and connect through technology," said Jamie Brown, General Manager of Livedrive.

"Livedrive is really a team of tech geeks with a desire to innovate - and we were all frustrated by how hard it can be to get video onto modern mobile devices. We believed this was a cool product - one that we’d love to use ourselves - so we were keen to make it a reality.  We’re delighted to be first to market in such a competitive space."

Available from the Apple iTunes App Store, Livedrive Mobile for iPhone and iPod touch or iPad is free and requires the iOS 3.0 Software Update or later.

Livedrive offers a 14 day free trial of the service.

The Backup package costs £3.95 per month or £39.87 per year. Those who pay up front can get the deal for £35.88 per year, which includes two months free and a 10 per cent discount for life.

The Backup & Briefcase package costs £9.95 per month or £99.86 per year. Again a deal is offered - £89.87 per year - for those who pay up for a year. The two packages can be compared here.

Users with the Livedrive Briefcase account can upload photos and videos on their Apple device straight to their Livedrive account anywhere.

The back up service supports both Windows and Macs, the later under 'Tech Preview.' More details of 'Tech Preview' can be found here.

Livedrive iPhone, iPad app

Livedrive was launched in 2008 by entrepreneur, Andrew Michael, who previously founded Fasthosts Internet Limited, the UK's largest Internet hosting company.  Nicholas Cowell is also a major backer of the business.