Apple today confirmed that over two billion songs, 50 million television episodes and over 1.3 million feature-length films have been purchased and downloaded from the iTunes Store.

“iTunes has crossed another major milestone by selling over two billion songs — with over a billion of them sold in the last year alone — making it by far the world’s most popular music store,” said Apple CEO Steve Jobs.

"By selling 50 million TV shows and over 1.3 million movies to date, iTunes is already the largest online video store in the world as well.”

The iTunes Store now features over four million songs, 250 feature films, 350 television shows and over 100,000 podcasts.

iTunes has also added over 100 movies from Paramount Pictures.

Reflecting the company's growing number of business segments, Apple has also changed its name, from Apple Computer to Apple Incorporated.