While media magnates are looking avariciously at Apple's iPod, with Universal chief Doug Morris hoping to secure a kick-back on each one sold, that industry's leading lights are iPod users, too.

A Reuters report looks at the digital media habits of the CEOs of Time Warner, Nintendo and more. It's an iPod they turn to when they need to kick back and relax.

Time Warner CEO and chairman, Richard Parsons confirms he has "iPods everywhere", while the CEO of Apple ad agency, TBWA/Chiat/Day states: ""We are old hippies. I read a lot of music magazines. I have five kids, so we are seven at home and we have more than 15 or 16 iPods in the family."

Reggie Fils-Aime is president of Nintendo America still buys CDs, but says he "loves" his iPod, which he uses "relentlessly" when on the move.

MediaEdge CEO Charles Courtier buys his music on iTunes, while the chairman of Walt Disney, Dick Cook, uses his iPod to listen to spoken word books.

Another iPod user is Anne Sweeney, co-chairman of Disney/ABC Networks, who listens to a lot of music in her spare time.