A report is suggesting that the reason iTunes in the Cloud will not offer streaming of music, despite the fact that Apple's competitors Amazon and Google do, is because of the mobile phone carriers.
"Unlike other music lockers, iCloud can't stream music to you over the internet or a cellular connection. Instead, it downloads the files to your iPhone, iPad, iPod touch, or iTunes-enabled computer, where you can play them from local memory," claims Wired.
Wired suggests that the reason for the lack of music streaming is that US mobile phone carriers AT&T and Verizon wouldn't allow streaming for a number of reasons:
- People with iPhones tend to use more bandwidth than users of other phones. This is mobile phone venders have stopped offering unlimited data plans.
- Streaming music would make people hit their bandwidth limits faster on their already expensive wireless plans.
- The mobile networks would suffer significant slowdowns from all that music streaming.
- The mobile phone networks would be forced to spend money on new cellular towers to increase the overall throughput on their networks.