Released earlier this month, NME Radio for iPhone and iPod touch has become the best selling, most downloaded UK radio application since the Apple iTunes App Store opened for business.
Currently number two in the paid for music application section, NME Radio offers the facility to buy the songs heard on the station via a link to the iTunes Store, the first of its kind for a UK radio broadcaster.
"The combined increase in audience and success of the app is very exciting news. Not only are we increasing our audience on existing platforms but also increasing the opportunity to listen via the app," said NME Radio managing and programming director Sammy Jacob.
"With the app having an inbuilt direct purchase facility for tracks played on the station, this is a win for everyone - listeners, artists and music industry".
The NME Radio application claims to utilise the latest in audio compression technology, providing improved audio quality and more robust connectivity says the makers.
Listeners can also message the presenters via the application.
NME Radio promises the best in new and alternative music, music news, gig-guides and live sessions, and is currently available via satellite and cable - Sky 0184, Freesat 727, and Virgin Media 975 – online and on DAB radio in London.
Available from the Apple iTunes App Store NME Radio costs 59p and requires the iPhone 2.2.1 Software Update or later.
[Via Radio Today]
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