PURE, a maker of digital radios, has announced FlowSongs, billed as ground-breaking, cloud-based music service. PURE's FlowSongs hopes to rival Apple's iTunes, offering users a chance to identify, rather tag, tracks playing on any radio station and buy them directly from any PURE radio with the new Flow technology built-in. Downloads will be available as Mac and PC compatible high-quality MP3 files

Apple's iPod nano currently includes a FM radio and iTunes Tagging, although is limited to a small selection of radio channels.

To access the FlowSongs service, users need to sign-up at the Lounge (www.thelounge.com), using a credit or debit card to set up an account. A free 90-day trial subscription to FlowSongs is offered while tracks for download are priced usually between 79p and £1.29, depending on the publisher.
 
After the 90 day trial, FlowSongs costs 2.99 year, enabling them to identify an unlimited number of tracks as well as purchase tracks for the additional fee.
 
As well as the ability to download tracks, when purchased,  tracks are stored on the Lounge and can then be streamed from any PURE radio with Flow technology. Additionally, the track can be streamed from and organised into playlists on the Lounge. Playlists are mirrored on the radio and tracks can be searched by artist or album.
 
The beta version of FlowSongs is available from Monday 16tAugust 2010 on all PURE internet-connected digital radios including the  Sensia, EVOKE Flow, AVANTI Flow, Oasis Flow and Siesta Flow.

FlowSongs is currently exclusive to UK customers as a public beta with an international roll out taking place later in the year. Full details can be found at http://pure.com/flowsongs/.

PURE AVANTI Flow

"The start of an exciting journey for PURE and our customers, FlowSongs is a unique and easy-to-use cloud-based music service that delivers a bridge between radio, which is the most popular way of discovering new music, and the ability to own that music," said Colin Crawford, PURE’s director of marketing.
 
"This FlowSongs music service sows all the same seeds of success that YouTube offered back in the summer of 2006 by giving the fan instant gratification - you hear it, like it and now you can buy it. It’s a truly remarkable step forward in the digital convergence story as well, making it easier for music fans to purchase what they are exposed to as well as ensuring the songwriter and artist gets paid," added Will Page, chief economist at PRS for Music.