Second Life's 4.5 million residents can now buy red noses and Red Nose Day clothing in the virtual world while making a very real donation to Comic Relief.
A Comic Relief T-shirt or nose costs just 550 Linden Dollars in 3D world, Second Life, with £1 in real money going to the charity. Comic Relief allocates 40 per cent of the money raised through Red Nose Day to work in the UK, while 60 per cent goes to work in Africa.
Second Life is a 3D virtual world entirely built and owned by its residents. Red Nose Day 2007 ‘The Big One’ is today, Friday 16 March.