We knew from the documentation that was unveiled as part of this summers Apple v Samsung US court battle that Samsung had a certain admiration for Apple’s iPad and iPhone, now Samsung chief strategy office Young Sohn has admitted that he prefers using a Mac, iPhone and iPad to Samsung’s own products.
Sohn told MIT Technology Review: "I use a Mac, actually, at home. I’ve always used Mac, an iPhone, and an iPad." (Although he has a Galaxy phone too).
The reason he uses Apple devices at home is because it’s 'sticky'. Sohn goes on to explain that "consumers like their ecosystem, such as iCloud. I like that my family 6,000 miles away in Korea is able to see my schedule and see all of my contacts and photos. It is sticky, but it is a proprietary architecture."
He admits: "I did figure out how to sync all of my contacts and all of my schedules between the two different systems. [Apple and Android] You can do it. It’s a bit of work, but it is possible."
Sohn seems to think that Samsung could learn from Apple’s example to improve their customers experience (although we’re sure he isn’t suggesting copying Apple). Having discussed how Apple’s ecosystem makes the experience better, he explains: "I think we have probably the largest platform in the world between the devices and displays and televisions we sell. We actually provide more devices that are interacting with consumers than anyone in the world. But if you think about our experiences, it’s device-centric. It’s experienced by itself. It’s not experienced in a connected way. So we think we can provide a lot more things than what we are doing today with an open ecosystem with our partners."
Sohn describes Apple as a "very innovative company" and he notes that they are "a customer of ours, and they are a competitor of ours." Apple is one of Samsung’s biggest clients, although Apple is thought to be making an effort to move away from reliance on Samsung.