London-based Apple reseller, The Square Group, has launched its own web-based online retail store.

The new webstore is open for business online now, and is a virtual front end to the Apple Solutions Expert accredited retailer, based in Central London.

The easy to navigate store also applies a number of technologies Square supplies in the UK, particularly the eRez image service which has been used to let customers see images of the products they are searching for.

Website visitors can zoom in and out of these high-res product shops for a truly interactive shopping experience. Square has also made interactive product brochures available online.