Steve Jobs' official biographer, has decided against using the title 'iSteve: The Book of Jobs' for his forthcoming work about the Apple CEO.
Fortune reports that Walter Isaacson was "never quite sure" about the title, it having been created by publicists at Simon & Schuster.
Instead, it will simply be called Steve Jobs By Walter Isaacson. It is already available to pre-order via Amazon and will launch on 6 March 2012.
An unauthorised biography of Jobs appeared in 2005, called "iCon Steve Jobs: The Greatest Second Act in the History of Business," and was written by Jeffrey Young and William Simon.
Apple responded by removing all titles by publisher Wiley & Sons from its retail stores, though this only served to fuel interest in the book, with Wiley & Sons doubling the print run.
Isaacson has a good track record as author of two best-selling biographies, 'Einstein: His Life and Universe' and 'Benjamin Franklin: An American Life'.