A week on from the passing away of a true modern-day icon, Steve Jobs is still drawing massive coverage in all corners of the planet.

Media web sites across the world will have experienced record traffic spikes in the days after Jobs' death with social media monitoring firm SR7 noting that Twitter recorded up to 10,000 Steve Jobs tweets per second at the end of last week. Bin Laden's death and the recent UK royal wedding both came in at only half that rate of response.

The death of Steve Jobs has clearly reached further and wider than many might have imagined. How many world figures today could claim that level of impact I asked a number of colleagues as we discussed the events of last week.

Obama? The Queen? The Pope? Yes surely the Pope's passing way would be a bigger event said one colleague. I gave this some thought and concluded: No, Steve Jobs was in fact a bigger event than even the Pope.

Steve Jobs' influence and impact across the worlds of IT, entertainment and media has resulted in a legacy that transcends nationality, religion, class and culture. Even a non-fan like myself cannot help but feel a sense of loss and be intrigued by the passing away of the man. I have a Mac at home, more than one iPod and my wife will soon win her ongoing war with me to own an iPad.

The question I ask is how many families do not own some form of Steve Jobs crafted hardware, software or media?

The intrigue around Steve Jobs has been heightened possibly due to his own fierce drive to keep his personal life as private as possible. It was soon clear that while people knew his company and products intimately they barely knew the man, merely a persona.

Articles abound about Steve Jobs and his parents, his sister, his dropout in college, his difficult personality, his diet and on it goes, and will do for a long time.

His death invites comparisons on his importance in history. The 'Greatest innovator of our time' say some, the New York Times ran a story comparing Jobs with Thomas Edison, arguably the greatest inventor and innovator of this last century. Other commentators go further but more important than the Pope? I know my conclusion -- what's yours?