Sunday's Super Bowl saw the debut of Apple's new AppStore.com, alongside the airing of an Apple-mocking Samsung Galaxy ad.
While Apple didn't have its own ad slot during the Super Bowl in New Orleans last night, a trailer for the upcoming Star Trek: Into Darkness movie saw the introduction of AppStore.com, a new way to direct people to apps available in iTunes.
At the end of the trailer, Paramount included a plug for the Star Trek film's iOS app, which included the link AppStore.com/StarTrekApp. This link takes customers in the US (the app is not available in the UK) straight to the app in iTunes, acting as a memorable alternative to the iTunes links previously used.
As noted by CNet, Apple has provided an info page for developers about how to create easy-to-read short links to the App Store, which explains that the new links can provide "a simple way for users to find your apps on the App Store directly from your website or marketing campaigns. These short links are ideal for use in offline communications materials like print ads, TV spots, app trailers, radio ads and billboards."
These short links are also available for apps found on the Mac App Store.
The Super Bowl was also host to a two-minute-long Samsung Galaxy ad, which expanded on the minute-long teaser ad released on Thursday.
The teaser ad seems to mock the lawsuits that Samsung has faced against Apple, as Rudd and Rogen are advised that they can't use trademarked names such as 'Super Bowl', 'San Francisco 49ers' and 'Baltimore Ravens' during the advert because "We could get sued!"
The full two-minute ad that was shown during the Super Bowl, which is believed to have cost Samsung $15 million, also pokes fun at Apple with the comment "Celebrity endorsements: Very big, very big. You know anybody?".
Apple has recently enlisted the likes of Samuel L. Jackson, Zooey Deschanel and Venus and Serena Williams more in its TV adverts.
You can watch the Samsung ads below. What do you think of them? Let us know in the comments section or on Twitter.