More than 40 per cent of Windows users are planning to buy an Apple product rather than a new Windows PC, a new survey has revealed.

USA Today reports that antivirus experts Avast! conducted a broad survey of Windows PC users in the US to find out the reaction to Microsoft's new operating system.

Avast! polled US users of its PC antivirus product users on 25 October, just before Windows 8 officially went on sale, and 135,329 responded.  

A total of 65 per cent of the users replied from a computer running Windows 7, while 22 per cent were still using Windows XP and 8 per cent were using Windows Vista.

About 60 per cent of the respondents knew of Windows 8's imminent release, but just 9 per cent said that the new operating system would encourage them to buy a new computer sooner than they were planning to. More than 70 per cent said that they would stick with the computer they have.

Overall, 16 per cent of the respondents said that they were planning on buying a new computer at some point in the near future, and of those, 42 per cent said that they plan to buy an Apple product: 30 per cent said that they planned to buy an iPad and 12 per cent they would be buying a Mac.

Avast director of strategy Jonathan Penn said: "Many households already have multiple PCs and people are keeping their computers longer. More people are going to the iPad as their second or third computing device."

While the reasonably high amount of users that knew of Windows 8 indicates that Microsoft's marketing was successful, but bugs and problems highlighted in previews of Window 8 may discourage people from upgrading, because they know that Windows 7 works.

"The simple adjustment of not having a 'start' button will be a hurdle," said Karl Volkman, chief technology officer at internet service provider SRV Network.

"It doesn't surprise me that people wouldn't be in a rush to buy a new PC just because it has a new operating system," says Gartner analyst Steve Kleyhans. "If Microsoft somehow demonstrates through its marketing that users can do new things in new ways, that might start to get people interested."

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