Universal has signed-up to sell its TV shows through iTunes in the UK.
Content from the US broadcaster was made available through iTunes here during the night. The move is all the more interesting as the public spat between Apple and NBC Universal continues to take strange twists, with the latter firm removing its content from iTunes US, while making it available at the same price as before to Zune owners.
Universal TV shows available to UK audiences through iTunes includes: Heroes, Season Two, House, Eureka, Hercules: The Legendary Journeys and The Incredible Hulk.
What makes this move particularly interesting is that Apple and Universal seem to have agreed some measure of price flexibility - while current shows cost £1.89 each, episodes of Hercules: The Legendary Journeys and The Incredible Hulk are available for just £1.19 each.
iTunes is also offering users a free TV show for download: the series premiere of acclaimed comedy show, Peep Show. That episode is available for download now.